On her instagram account, the youngest daughter of Steve Jobs shared a meme mocking the low level of innovation of the latest iPhone. Hard blow for the image of the apple brand?
It’s a hilarious meme, which comes up regularly with each release of a new iPhone (or each edition of the Fifa video game): the photo of a man proudly unpacking a new shirt identical to the one he is wearing. With the mention “Me upgrading from iPhone 13 to iPhone 14”, the publication has something to smile about.
But at Apple headquarters, we may have cringed when we learned that the joke had been shared by the youngest daughter of Steve Jobs, the sacrosanct guru of American business. Probably less a criticism of his father’s legacy than a simple smartphone consumer joke, the publication still made the rounds of the planet, when Apple had just revealed – with its usual great mass – the new iPhone 14 features.
These include a new camera, longer battery, and emergency call capability.
The annual event is closely watched by geeks eager to get a glimpse of the tech toy, but also by investors trying to predict whether the upgrades will be interesting enough to trigger a wave of purchases.
Moreover, before being shared by Eve Jobs, the famous meme first circulated on the Instagram accounts of investors and parodies of the world of finance, such as Wall Street Memes.
Eve Jobs, model and horsewoman, uses her Instagram account more generally to give updates on her career, such as a glimpse of her appearance on the cover of Vogue Japan.
Legendary Apple executive Steve Jobs, who oversaw some of the greatest developments in phones and personal computers, died in 2011 of cancer at the age of 56.