2024-01-08 18:10:39
Netflix is preparing a strategic change. According to «The Wall Street Journal», executives from the famous film and TV series streaming platform met to discuss the monetization of its catalog of mobile video games offered at no additional cost to its subscribers. After the introduction of a new, cheaper subscription formula financed by , the latter could also be integrated into video games to generate more revenue. The video streaming service, which added the “GTA” trilogy to its catalog at the end of last year, is considering other avenues, such as integrating microtransactions, charging for premium video games or limiting and microtransactions to subscribers to the cheapest offer including advertisements.
The article indicates that all options are on the table and that the service may also end up not adopting them to maintain a competitive advantage. “Netflix encourages open internal debates about its strategy, which is an essential pillar of its culture, and these discussions do not mean that the company will decide to monetize games,” clarified a spokesperson for the platform, who is also considering getting into cloud gaming.
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