The TikTok platform is a real phenomenon among the youngest and wants to make a profit from it. The Chinese company held its first event in Catalonia on Thursday, explaining the possibilities of the platform for . The social network, with five years of history, says it has created a new model that allows users to interact and connect with the companies that create content. The immersion that users make in it is not just visual, because sound and full screen are key to getting consumers’ attention. In fact, according to a study by the company, 68% of consumers say they have known a brand or product through the application and 83% have a positive response to the content created by companies.
However, companies will find certain limitations in in Catalan. In videos that advertisers pay to appear on the web, the application requires companies to subtitle what is said in Spanish. However, they claim that their algorithm does pick up the language and there is already a large community of users who make videos in Catalan.
The entertainment platform offers different options for businesses to reach users. The possibilities are varied: from being the first video to appear when users open the app to creating options that allow companies to participate in the community by creating effects or games. In addition, the social network offers a “very easy to use” operation and allows the most inexperienced to edit videos in an “easy” way. Adriano Accardo, director of TikTok Global Business Solutions in Southern Europe, noted that in order for companies to “succeed” on the social network, “it’s important that they create content the way users would, using their language and their own codes “.
In addition, the company also allows small and medium-sized businesses options to make themselves known. TikTok has created a self-management system that makes it easy for these SMEs to reach the audience they want. The app has deals with “accessible to everyone” editing pages like Canva, Vimeo or Shopify to make it easier for small business owners.
It should be remembered that the application has been criticized for the strong addiction it generates; a study of the journal International Journal of Environmental Research and Public Health fact among teen consumers of TikTok suggested that the network could harm users’ memory. In addition, they found that overuse of this platform could create anxiety in young people.