WordPress.com users now have a new tool at their disposal: a built-in AI assistant designed to simplify website creation and content management. Announced Tuesday, the feature allows site owners to make adjustments to their websites using natural language commands, promising a more intuitive and efficient workflow. This integration marks a significant step in bringing artificial intelligence directly into the core experience of one of the world’s most popular website platforms.
The AI assistant is designed to understand the existing content and layout of a WordPress.com site, enabling users to modify elements with simple instructions. Instead of complex coding or precise prompts, users can employ conversational language – for example, requesting the assistant to “make this section feel more modern and spacious,” or to “change my site’s colors to be brighter and bolder,” according to Automattic, the company behind WordPress.com. This accessibility aims to empower users of all technical skill levels to refine their online presence.
Beyond aesthetic adjustments, the AI assistant can also assist with content creation and editing. Users can ask the tool to rewrite text for a more confident tone, translate sections into different languages, or even generate image suggestions for blog posts. The functionality extends to layout modifications, allowing users to add elements like contact pages or testimonial sections with a simple command. However, it’s vital to note that these adjustments currently perform exclusively with WordPress’s block themes and are not available for those using classic themes.
The AI’s editing capabilities are further enhanced through integration with the block notes editor introduced in WordPress 6.9. Users can now access the AI assistant directly within the editor by typing “@ai” followed by their request. The AI will then provide responses, including relevant links and sources where applicable, fostering a collaborative and informed content creation process. WordPress.com’s official blog post details these features.
Visual content creation is also receiving an AI boost. The assistant leverages Google Gemini’s Nano Banana AI models to generate and edit images directly within the Media Library. Users can specify image requirements, such as aspect ratios and stylistic preferences, using the new “Generate Image” button. This integration streamlines the process of finding or creating visuals that align with a site’s branding and aesthetic.
How to Enable the WordPress AI Assistant
The WordPress AI Assistant is an opt-in feature, giving users control over whether or not to utilize the new functionality. To enable it, users can navigate to their Sites list, select their site name, and then access the Settings menu. Within Settings, they should scroll down to the “AI tools” section and toggle the “Enable AI assistant” setting on. Customers who have purchased a website through the WordPress.com AI website builder will find the assistant automatically enabled.
The introduction of this AI assistant builds upon Automattic’s existing AI initiatives, including the AI website builder previously released. TechCrunch reports that this new tool is designed to work inside the website, understanding its unique context, unlike standalone AI applications.
Implications for WordPress Users
This integration represents a broader trend of AI tools becoming increasingly embedded within popular content management systems. By offering AI assistance directly within the WordPress.com environment, Automattic aims to lower the barrier to entry for website customization and content creation. The ability to make changes with natural language commands could be particularly beneficial for users who are not comfortable with coding or complex design processes.
Looking ahead, the evolution of this AI assistant will likely focus on expanding its capabilities and refining its understanding of individual website contexts. Further integration with other WordPress features and potential support for additional languages and themes are also likely developments. As AI technology continues to advance, we can expect to see even more sophisticated tools emerge to empower website owners and content creators.
What are your thoughts on the integration of AI into WordPress.com? Share your comments below and let us know how you plan to use this new feature!