2023-10-07 15:00:00 [ 매드타임스 최영호 기자] Triumph, a world-famous women’s lingerie brand, recently unveiled its ‘Triaction Sports Bra’ collection. To highlight this innovative line, we partnered with Parisian agency Herezie to develop a captivating campaign combining art and . The advertisement produced by Herezie stands out for its visual solution that artistically conveys the product’s … Read more
2023-10-04 15:00:00 [ 매드타임스 최영호 기자] Anyone who has had a family member hospitalized knows this well. How difficult is nursing? However, when the child is sick, a caregiver is not available, and the mother is hospitalized and takes care of the child 24 hours a day. The longer the child’s hospital stay, the longer … Read more
2023-09-18 15:00:00 From photos for moms to diversity in images of black men. [매드타임스 이지원 인턴 기자] DE&I stands for diversity, equity, and inclusion, and aims to create a more diverse and inclusive society by ensuring that individuals are treated equally regardless of race, age, disability, or other characteristics. AdAge selected the DE&I campaigns that … Read more
2023-08-26 15:00:00 [ 매드타임스 서미지 대학생 기자] Each year, 3 million dogs are taken to animal shelters in the United States. However, most families prefer to purchase a dog rather than adopt it. I would like to introduce the ‘Rescue Doodles’ campaign, which induces animal adoption in a fresh way in this problematic situation. Established … Read more
2023-07-15 15:00:00 It has been a long time since sustainability has become a corporate topic. Sustainability has now become an important criterion to measure the viability of a company. At the Cannes Lions International Festival of Creativity in 2023, various efforts were made to make the festival sustainable, and such efforts could be seen throughout … Read more
2023-07-14 15:00:00 [ 매드타임스 최영호 기자] The nominations for the 75th Emmy Awards have been announced. Since 1997, the Emmy Awards have selected and awarded Best TV Commercials. This year, seven TV commercials were selected as nominations. The winning entries will be announced in September. Apple received four nominations, including The Greatest and RIP Leon, … Read more
2023-05-27 15:00:00 [ 매드타임스 최영호 기자] A new collection has recently been added to the National Museum of Science and Technology in Stockholm, Sweden. It is a stainless steel statue in the shape of a man called ‘The Impossible Statue’. From a distance, it looks like a large awards ceremony trophy. At first glance, it … Read more
2023-05-19 15:00:00 [ 매드타임스 한수경 기자] Agencies, studios and brands from 11 countries and regions in Asia Pacific won 17 Gold Pencils, 17 Silvers, 18 Bronzes, and 116 Merits at One Show 2023. Ogilvy Group Thailand won 6 One-Show Gold Pencils, the most in the region. In particular, the series by Monde Nissin/Voiz won 5 … Read more