As travel plans for 2026 take shape, two Asian cities are standing out for their exceptional hospitality. Magong, Taiwan, and Takayama, Japan, have been recognized among the world’s ten most welcoming cities, according to the 2026 Traveller Review Awards by Booking.com. The awards, based on over 370 million verified traveler reviews, highlight destinations where visitors consistently report feeling warmly received and valued.
The recognition underscores a growing trend: travelers are increasingly prioritizing destinations where they experience a genuine connection with locals. These cities aren’t just offering sights to see; they’re providing experiences enriched by the kindness and attentiveness of their communities. James Waters, Chief Business Officer of Booking.com, emphasized that “a personal touch from locals is the key to making a trip truly special,” noting how welcoming hosts and helpful locals can elevate a vacation.
Magong, Taiwan: A Hidden Gem
Securing the second spot globally, Magong, located on the western coast of Penghu Island, Taiwan, is being lauded as a “hidden gem.” Unlike some of Asia’s bustling metropolises, Magong offers a more tranquil atmosphere, blending a vibrant port culture with historical sites and stunning coastal scenery. Visitors consistently praise the warmth of the local population, particularly when exploring landmarks like the Tianhou Temple in the Old Street night market. Travelers can also immerse themselves in the local culture by visiting fishing villages and farms, enjoying fresh seafood and local beverages while experiencing the genuine hospitality of Penghu residents.
Takayama, Japan: Tradition and Warmth
Nestled in the Hida Mountains, Takayama, Japan, ranks eighth on the list of most welcoming cities. The city’s historic Sanmachi Suji district is a focal point for tourists, offering a glimpse into traditional Japanese architecture and culture. Beyond the refined service found in traditional inns, or Ryokan, the warm interactions at the Miyagawa morning market are frequently cited as a key reason for Takayama’s welcoming atmosphere. The nearby Hida Folk Village and Shirakawa-go, a UNESCO World Heritage Site, further enhance the visitor experience with centuries-old rural architecture.
Visitors to Takayama can savor local delicacies like Hida beef, grilled on sizzling yakiniku grills, or enjoy a comforting bowl of ramen, alongside regional specialties such as grilled Hoba miso served on magnolia leaves. This combination of history, craftsmanship, and cuisine contributes to an unforgettable traditional Japanese experience.
Growing Hospitality Across Asia
The Booking.com report also indicates a broader trend of increasing hospitality across Asia. South Korea and Japan have seen increases of 46 and 29 percent, respectively, in the number of travel partners recognized for their friendly service. This growth suggests that Asian countries are increasingly focused on enhancing the quality of local services to attract international tourists.
Here are the top 10 most welcoming cities in the world for 2026, as determined by Booking.com:
- Montepulciano, Italy
- Magong, Taiwan
- San Martín de los Andes, Argentina
- Harrogate, England
- Fredericksburg, Texas, United States
- Pirenpolis, Brazil
- Swakopmund, Namibia
- Takayama, Japan
- Noosa Heads, Australia
- Klaipeda, Lithuania
The success of Magong and Takayama in attracting positive reviews highlights the importance of authentic local experiences in modern travel. As travelers continue to seek destinations that offer more than just sights, the emphasis on genuine hospitality is likely to grow. The continued prioritization of service quality in Asian countries will likely further enhance their appeal to international visitors.
What impact will this recognition have on tourism in Taiwan and Japan? Only time will tell, but the awards provide a strong indication of the qualities travelers value most. Share your thoughts in the comments below, and let us know what makes a city truly welcoming to you.