Swatch X Blancpain: The New Collaboration Making Waves in Diving Watches

2023-09-06 22:01:20 With its new collaboration, will Swatch arouse the same enthusiasm as with the Swatch X Omega MoonSwatch. We put it on the wrist as a preview… In Biel, Switzerland, where Swatch is headquartered, the station clock looks just like the one, stopped forever at the town hall in Hill Valley, in Back to … Read more

L’Heure H, watchmaking news for the new season

2023-09-03 12:56:32 What have you been missing lately in the big little world of watches? Revision session of the best of the air of time… What have you been missing lately in the big little world of watches? Revision session of the best of the air of time… After the already legendary MoonSwatch, what new … Read more

After the already legendary MoonSwatch, what new surprise watch for Swatch on September 9th?

2023-09-02 18:26:44 Par Judikael Hirel Posted 1 minute ago, Updated 1 minute ago A teaser while waiting for the revelation on September 9th. Swatch Omega Seamaster Diver 300 or Blancpain Fifty Fathoms, Swatch style and in bioceramic? Response on September 9 for the new Swatch X project. This will have been the watchmaking launch of … Read more

Rolex Acquires Bucherer: A Surprising Move Shaking the Watch Industry

2023-08-24 17:14:47 No one expected it, and yet it’s not surprising: the world’s leading watch brand has just acquired the world’s leading watch retailer. In the midst of summer torpor, the day after the takeover of Swiss watchmaking, Rolex has just announced the surprise acquisition of watch retailer Bucherer. It must be said that the … Read more