2023-11-10 04:00:00 In recent years, large companies have resolutely taken the turn towards responsible capitalism. They had no other choice but to keep up with the times: the dogma which gave the sole reason for the existence of companies the production of value for its shareholders was simply no longer acceptable to society. And first … Read more
2023-11-09 04:30:00 According to our information, Ermes, the RedPill group’s data marketing platform recently deployed in the United States, is launching an AI module generating marketing content called Alice. Objective: eliminate time-consuming tasks and reduce costs to free up time for innovation and creativity. Tasks such as data entry, standardized reporting, and other low-value activities … Read more
2023-11-08 22:30:00 Personal branding consists of promoting one’s image and skills as a brand. This can be done in a professional or personal context. This may involve highlighting an individual as a symbol of the company, an executive or an expert who sells themselves at professional events or on social networks, or even a logical … Read more
2023-11-06 04:00:00 Facebook unveils new tools in its business dashboard for content creators. These features allow creators to test their content, understand their performance, and earn rewards. They can test different captions and thumbnails for Reels with an A/B testing tool, tracking progress to unlock rewards like increased visibility and “Trending Creator” status. Additionally, creators … Read more
2023-11-03 04:00:00 YouTube is stepping up its fight against ad blockers with a global initiative. Users might see a message telling them that video playback is blocked unless they allow ads or opt-in to YouTube Premium. The platform considers the use of ad blockers a violation of its terms of service, emphasizing that the ads … Read more
2023-10-20 03:00:00 TikTok launches “Out of Phone,” allowing brands to bring TikTok content into the real world via billboards, movie theaters, restaurants, airports, and more. The program is divided into three components: “Billboard” amplifies TikTok campaigns, “Cinema” projects TikTok formats on the big screen, and “Other Screens” allows out-of-home partners to distribute content. Several partners … Read more