Mediahuis Ireland has launched Crime World, a subscription-based digital brand focused on crime journalism, replacing the website of its former weekend publication, Sunday World. The modern platform offers exclusive content, including podcasts and investigations, starting at €11.99 a month or €99 annually.
The move marks a significant shift in Mediahuis Ireland’s strategy, aiming to capitalize on the growing demand for in-depth crime reporting. Crime World will serve as the primary platform for the work of Nicola Tallant, the group’s award-winning crime reporter and host of the popular Crime World podcast, which has reached over 1 million listeners monthly and 36 million listeners in 2025 alone.
“We have been looking at what our audience really wants from us and what unique journalism we can offer them. In Mediahuis, we call that signature journalism,” explained Cormac Bourke, editor in chief at Mediahuis Ireland. “We had to consider what the signature journalism of the Sunday World is. Its huge success in audio made a clear case for in-depth digital crime journalism.”
The launch of Crime World is part of a broader trend within the publishing industry toward niche subscription models. Several publishers, including USA TODAY and The Daily Mail, have launched dedicated true crime hubs in recent years. USA TODAY’s WITNESS offers investigative true-crime stories for $4.99 per month, whereas The Daily Mail’s Crime Desk provides podcasts, documentaries, and investigations for £3.99 per month or £39.99 per year.
Mediahuis Ireland’s decision to focus on crime follows a trajectory that began with the relaunch of Sunday World as a website and app in 2020, and the subsequent success of Tallant’s podcast. The company has also launched two additional podcasts in 2025: Just Between Us, hosted by Jennifer Zamparelli, focusing on sex and relationships, and Money Talks, accompanying the new Indo Money vertical on the Irish Independent site.
The initial response to Crime World has been positive, with subscriber numbers exceeding expectations. A recent exclusive podcast series on Christy Kinahan, alleged leader of the Kinahan Cartel, has been a significant driver of direct subscriptions. According to Bourke, this early success demonstrates an audience willingness to pay for exclusive audio content.
While the demand for true crime content is high – ranking just below comedy and entertainment in listener popularity in the US, and below sports in the UK – producing high-quality audio and video remains a challenge. A UK-based publisher, speaking anonymously, cautioned that effective audio and visual products require significant investment in resources and talent. “It can’t just be seen as an add-on that the newsroom can just spin up and maintain,” they said.
Despite the production costs, paywalling niche content can yield long-term gains, with evergreen content continuing to attract subscribers for years. The publisher noted that initial launch numbers are strong, and these numbers continue to convert over time.