Urgent: UK Motorcycle Industry Launches Affordable Scheme to Attract Young Riders
The UK motorcycle industry is facing a critical challenge: a dwindling number of young riders. But a new initiative, ‘Try Ride’ from national training provider Phoenix Training, is aiming to change that – and it’s doing so with a surprisingly affordable price tag. This isn’t just about selling bikes; it’s about fostering a new generation of safe, enthusiastic motorcyclists, and it’s happening now.
Addressing the Decline: Why Fewer Young People Are Taking to Two Wheels
For years, the motorcycle industry has watched as fewer and fewer young people embrace the freedom of the open road on two wheels. While the reasons are complex – ranging from cost concerns to perceived safety risks – the result is clear: a shrinking customer base and a potential long-term threat to the industry. Traditionally, the Motorcycle Industry Association (MCIA) has led efforts to address this, but this time, a dedicated training school is taking the lead.
Introducing ‘Try Ride’: A Low-Cost Gateway to Motorcycling
Phoenix Training, a nationwide driver training company with over 20 locations across the UK, has developed ‘Try Ride’ as a safe, legal, and – crucially – affordable introduction to motorcycling. At just £40 for the entire course, it significantly undercuts the cost of a Compulsory Basic Training (CBT) certificate, which typically costs around £100. This lower barrier to entry is designed to alleviate the financial pressure on both young people and their parents, often the ones footing the bill.
More Than Just a Ride: Comprehensive Training for New Riders
‘Try Ride’ isn’t just about getting a feel for a motorcycle; it’s a structured program designed to build confidence and awareness. Before even touching a bike, participants complete two online modules. The first, “View from the Saddle,” developed by the National Young Rider Forum and funded by the Road Safety Trust, uses 18 short video clips filmed from a young rider’s perspective to hone hazard perception skills. The goal? To spot 20 real-world dangers before they become a problem. The second module, “Ridefree,” created by the DVSA and National Highways, covers the Highway Code, essential kit, basic bike maintenance, and overall road safety.
From Online Learning to Real-World Experience
Once the online modules are completed, the real fun begins. The practical element of ‘Try Ride’ takes place at one of Phoenix Training’s 21 accredited centers across the UK. Here, students receive guidance from fully qualified instructors in a safe and controlled environment. All necessary riding gear and safety equipment are provided, making it accessible to anyone aged 16-24 with a provisional license.
Sweeten the Deal: Limited-Time Refund Offer
To further incentivize participation, Phoenix Training is offering a £20 refund on the course cost to the first 300 participants who complete both online modules. This adds an extra layer of value and encourages thorough preparation.
Expert Insight: A Focus on Safety and Accessibility
Mark Jaffe, owner and instructor at Phoenix Motorcycle Training, emphasized the initiative’s dual focus: “We are excited to implement this exciting initiative, which has the potential not only to give hundreds of young people the opportunity to find their freedom on motorcycles, but also to make them safer. In Phoenix we take care of the quality of the training we offer and making everyone as sure as possible on the roads: initiatives like this are great opportunities to explore how we can do it even better while introducing new people in the wonderful world of motorcycling.”
This initiative represents a proactive step towards securing the future of motorcycling in the UK. By lowering the barriers to entry and prioritizing safety, ‘Try Ride’ has the potential to ignite a passion for two wheels in a new generation. For those considering taking the plunge, or for parents looking for a safe and affordable way to introduce their children to motorcycling, this program offers a compelling starting point. The future of riding in the UK may very well depend on initiatives like this, and the response from young riders will be closely watched by the industry.
For more information and to register for the ‘Try Ride’ course, visit the Official site.
