2023-12-27 14:52:28
“We would like to deeply apologize for the distortion of our frozen Christmas cakes, which betrayed the expectations of many of our customers”: the buzz was such that the incriminated distributor – the Japanese department store chain Takashimaya – split Wednesday with a public and solemn mea culpa during a press conference broadcast on television by Kazuhisa Yokoyama, one of his senior officials.
Following numerous complaints from customers in recent days, many of whom have expressed their bad mood on social networks, with supporting photos, the group has also offered compensation. Even if the incriminated cream cakes, charged at 35 euros each, remain perfectly fit for consumption, only their appearance, flattened, collapsed or even crumbled, poses a problem.
Takashimaya confirmed that more than 800 of about 2,900 frozen strawberry cakes he sold online and delivered around Christmas were damaged when they came out of the packaging.
The group organized an in-depth investigation with its production and delivery partners to try to unravel the mystery of the pastry collapse. But without, immediately, being able to “identify a cause”, said Mr. Yokoyama, specifying that temperature management was not in question.
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