TAT wins Best Social Media Award The 11th Thailand Social Award for government agencies and enterprises, with 7 agencies appearing for nominations.
On February 22, 2023, Wisight (Thailand) Co., Ltd., a technology company in market analytics software, organized the 11th Thailand Social Awards to present Thailand’s greatest social awards to people. Social
However, the BEST BRAND PERFORMANCE ON SOCIAL MEDIA award, with 1 of 29 groups, is a group of government agencies and state enterprises. The winners are: Tourism Authority of Thailand
Artists-creators receive awards at the 11th Thailand Social Awards
Commander-in-Chief of Police ordered to rebuke the Superintendent involved in the website SAIPAY69, admitting that some police officers were involved in gambling websites.
However, in this group of government agencies and enterprises, there are 6 other agencies that have passed and won awards, including the National Police Agency, Department of Disease Control, Senate, Department of National Parks, Wildlife and Plant Conservation, Ministry of Public Health. and the Ministry of Foreign Affairs
For the Thailand Social Awards event, it was organized to give importance to social circles that are part of driving the overall economy of the country. It also promotes the creative use of social media. and raise the level of social media by awarding recognition to excellent social media users in various fields
Pol. Gen. Achayon Kraithong, spokesman for the Royal Thai Police, revealed that the Royal Thai Police Awarded for Outstanding Performance on Social Media from government agencies and enterprises considered from more than 3,000 agencies
The success of the award is driven by the policy. Pol. Gen. Damrongsak Kittipraphat, Commissioner-General of the Royal Thai Police, asked the police to communicate and understand all types of citizens. Create easy access bring the police and the public closer to each other in the online world Ready to help, give advice, listen to problems, use them as guidelines for work. in taking care of the safety of life and property of the people
In addition, at the event there were awards given to individuals, private sector, media and many others. It is Thailand’s largest social awards ceremony. that conveys the resonance that comes from the public
As for the measurement criteria, the website https://thailandsocialawards.com states that METRIC has been developed to be used as a measurement criterion. Together with a panel of advisors from various circles for the completeness of the decision as follows
BRAND METRIC Used to measure brand social media performance across industries.
CONTENT METERC is used to measure social media performance of various entertainment program content such as Thai dramas, Thai movies, news programs, and television programs.
CREATOR METRIC Used to measure the social media performance of productive individuals. or famous on social media, including celebrities, artists, idols, MCs, and influencers.
By measuring from own channel (Own Channel) comes out as Own Score and the channel from other people talking about the brand (Earn Channel) comes out as Earn Score.
Through 4 main platforms: Facebook, Instagram, Twitter and YouTube, in which every channel will have different rating weights as appropriate.
By considering through 2 perspectives: Fundamental Factors consisting of basic values, namely Followers, Reactions, Comments, Shares, Views on YouTube, Views on TikTok, Social Voice and Analytical Factors consisting of Comment Ratio, Share Ratio, Sentim.