(BFM Bourse) – Tesla is offering rebates of $7,500 for its American customers who place an order before the end of the year for some of its models. In France, the car manufacturer offers 10,000 kilometers of free charging in the network of superchargers for any delivery of a new vehicle before December 31.
It’s not just Tesla stock that’s on the cheap. To boost its sales at the end of the year and sell off its stocks, the American car manufacturer is offering its customers generous discounts on its Model 3 and Model Y sedans. offer one of the company’s flagship models as a Christmas present.
Tesla therefore grants a discount of 7,500 dollars (a little less than 7,100 euros) to its American customers for any purchase made before December 31, reports Bloomberg. “The discount on new Model 3 sedans and Model Y sport utility vehicles has been doubled from what the company was offering earlier this month,” Bloomberg said.
A drop in prices “which does not inspire confidence”
“The fact that they seem to be lowering prices to increase supply volumes does not inspire confidence, especially at a time when we are seeing increasing competition,” says an analyst at ROTH Capital Partners.
This pricing policy is therefore not well perceived by the markets. The Tesla title lost 8.9% Thursday at the close, bringing its losses to nearly 70% since the start of the year. The car manufacturer is indeed not accustomed to this kind of rebates. Quite the contrary. Over the past two years, Tesla has tended to increase the prices of its vehicles. So why this shift?
Already in China, the group recently had to agree to significant price reductions in this country in the face of increasingly fierce competition from local players. Discounts of up to $4,000 for the Model Y have been made by Tesla.
In the United States, Tesla anticipates the future tax policy for the purchase of electric cars in the United States. To encourage its citizens to equip themselves with greener vehicles, the government recently decided to make all electric cars produced on American soil eligible. Including certain Tesla models from January 1, 2023. Its customers have every interest in playing the clock to benefit from this tax credit of up to 7,500 dollars from 2023.
What Tesla does not want, at the risk of being disavowed by the markets. The group had already declared in October that it would miss its vehicle delivery target this year. Elon Musk, for his part, played down this air pocket in orders, assuring that demand was “excellent” for the fourth quarter.
10,000 free kilometers on the Supercharger network
French customers will not be forgotten either. Tesla is also offering 10,000 kilometers of free charging in the supercharger network for any delivery before December 31. “Take delivery of a new model between December 15, 2022 and December 31, 2022 to benefit from 10,000 free kilometers on the Supercharger network”, indicates Tesla on its website. The Supercharger network allows the owner of a Tesla to charge his vehicle in a network of more than 40,000 Superchargers worldwide.
However, the happy future owners of a Tesla vehicle will have to be patient. Orders placed after Dec. 15 may experience delays, “due to high demand,” Tesla warns.
Sabrina Sadgui – ©2022 BFM Bourse
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