2024-01-06 09:35:00
TV
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Thirty-three years later, the front page is relaunching a morning program. The show launches Monday January 8 from 7 a.m. to 9:30 a.m. and is expected to destabilize a TV landscape currently dominated by France 2 and BFM TV.
The atmosphere there will certainly be very TF1, “warm and enveloping” say its designers, worthy of the old Ricoré pubs, pain au chocolat, good humor and apartment decor against the backdrop of a French city, a sign of the establishment “in regions”. In the role of the breakfast friend, the good man Bruce Toussaint, renowned for breaking the house in all marketing studies, friendly and competent at the same time. At his side, around fifteen columnists, including a good number of young hopefuls in their thirties from the TF1 group. It’s called Bonjour, titled not really revolutionary but a reference to the last front page morning, Bonjour la France, which disappeared in 1990. It was launched on January 8, between 7 a.m. and 9:30 a.m., and it’s already making all the channels groan competitors.
Significant livelihood
It must be said that morning shows are a significant source of income for France 2 (which has no in the evening) and BFM TV, for which it is even prime time. The two notably claim considerable market shares (around 15% each) on the preferred commercial target of women responsible for purchases under the age of fifty. On the side of France Télévisions, we are trying to hide any sign of concern in the face of this declared adversary of a Telematin which is today hyperdominant, almost 800,000 viewers on average and more than 26% audience share in total. The show, which has been running for almost thirty-nine years, still had its format stolen by TF1, and someone
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