2023-08-27 06:17:00
If it is estimated that prime time on television begins around 8 p.m., after the news, on radio, the situation is quite different. It happens in the morning. It’s the time of greatest listening, when people get up, have lunch or are in their car or transport to get to work. It is between 6 am and 9 am that the stations try to bring together the greatest number of listeners on their airwaves, which makes the morning shows offering the greatest visibility. A niche that politicians are eyeing in search of the best exposure, but also, for a long time now, representatives of so-called civil society. Being the guest of one of the morning shows is therefore a major strategic issue for these personalities as well as for the radio stations. In the pre-election period even more than in ordinary times for politicians.
Historically, La Première (RTBF) and Bel RTL (RTL) share this cake. The latest figures, those covering the period September 2022-April 2023, give the latter the advantage over the whole of the Wallonia-Brussels Federation, even if this is played out in a pocket handkerchief: 12.9% of shares of market for L’invité at 7.50 am compared to 11.6% for L’Invité at La Première. It should be noted that in Brussels, the balance of power is clearly favorable to RTBF with 18.6% market share against 14.6% for RTL, while in Wallonia, RTL dominates with 12.5% compared to 9.9% for La Première.
For its part, LN Radio intends to participate in the feast and presents itself as an outsider in this match, determined to make its place at the table.
Maxime Binet replaces Martin Buxant, something new on Nostalgie: the radio transfer window is very lively!
Three face-to-face meetings
On the airwaves, three so-called national radio stations offer a morning show with a guest entering this slot: L’Invité with Thomas Gadisseux on La Première at 7:45 a.m. (RTBF), L’invité at 7:50 a.m. with Martin Buxant on Bel RTL, at 7:50 a.m., and, from this start of the school year, the Café sansfiltre with Maxime Binet on LN Radio from 7:15 a.m., which will premiere on Monday. The first has been in place since 2017. Martin Buxant left LN Radio and LN24 in June to join Bel RTL where he took charge of an appointment since Monday that he had already provided between 2014 and 2018. is Maxime Binet who succeeds him on LN Radio. There too it is a return to the source since the journalist hosted a meeting of the same type during the 2021-2022 season: We need to talk.
The DH asked each of them to define the editorial line and the tone of their interview, but also what they think of each other. Because these three know each other well. Very well even.
Thomas Gadisseux (RTBF)
Thomas Gadisseux puts the guest of Matin Première on La Première (RTBF) on the grill every morning at 7:45 a.m. ©RTBF
What is the editorial line of L’Invité de La Première?
”Every morning, on La Première, we invite an actor into the news. It is a political, economic, judicial or other personality, who either has a voice in the current debate on a social issue, or decides something or opposes something. The objective of this sequence is to try to bring an additional point of view to a debate, to understand why we are faced with such a decision, such as a blockage, or to decode what is at the heart of the debate. The challenge is to be at the heart of the news but also to do so because we bring this additional voice. The tone of the meeting must be readable, accessible, since the goal is to add an additional element of understanding. My challenge is that people have learned something and have a better understanding of what is going on.”
What do you think of Martin Buxant?
“Martin is a friend. I wish him good luck in this new adventure and this return to Bel RTL. Why should we be in competition? I have the impression that the French-speaking space in Belgium is so small that there is not much point in opposing and jostling. We will all be stronger together in trying to help make debates and politics accessible and relevant than by adding elements of tension between the media. The citizen does not need that for the moment in the face of the political context.
What do you think of Maxime Binet?
”He is a former colleague of RTBF who also returns to the morning slots. I also wish him good luck, hoping that he will also help to make this political debate as readable as possible.”
Martin Buxant (RTL)
After the LN24 adventure, Martin Buxant finds L’invité de 7h50 in the morning show of Bel RTL, a meeting he already hosted between 2014 and 2018. ©Olivier Pirard
What is the editorial line of Bel RTL’s 7:50 guest?
“The morning show is the biggest broadcast. This implies that you have to have the political guest of the moment, the heavyweight that counts, the one that everyone wants to hear at the moment T. Politics with a capital P, that is to say in the very broad sense : political, societal, economic, cultural… Sporting too, when necessary. I may have a little less space for discovery than Thomas has on La Première where he can be more specific, less mainstream. RTL aims to bring people together widely, to interest as many people as possible in public affairs. Add to that my style: being able to ask the toughest questions but with a smile, in a good mood. That’s my credo and that’s how we get the most interesting interviews, the most human too sometimes. We are not in France, in Paris where the French get their kicks when someone is nailed to the wall and knocked out for ten minutes.
What do you think of Thomas Gadisseux?
“He’s a great friend, a great guy and a great professional for whom I not only have great professional respect but also real affection. He does a great job of public service.”
What do you think of Maxime Binet?
”It was I who brought him to LN24, I had spotted his qualities at the time. What’s nice is that he ventures more into the realm of society. It is less in politics and economics. I wish him good luck and I hope he will be able to carry this meeting that I have created high.”
Maxime Binet (LN Radio)
Maxime Binet offers the Coffee without filter on LN Radio from 7:15 am. © Bernard Demoulin
What is the editorial line of LN Radio’s Coffee without Filter?
“This is the first face-to-face news (at 7.15 a.m.) compared to La Première (7.45 a.m.) and Bel RTL (7.50 a.m.). . Three points to define the editorial line: being in the closest news, giving the elements that explain this news in depth and challenging our guests. It’s about pushing them to their limits to avoid communication. And don’t hesitate to ask uncompromising questions to find out what’s behind the communication and, for example, the measures that are announced. The watchword is to be calm but not conciliatory.”
What do you think of Martin Buxant?
”He is a reference, a mentor. It was someone who carried me, who put my foot in the stirrup and now we face each other. It’s quite comical.”
What do you think of Thomas Gadisseux?
”He is a very gifted journalist, jack-of-all-trades and a Swiss army knife. The three of us know each other since I worked with Martin as editor-in-chief then director of news on LN24, and with Thomas as head of news for political news on RTBF. With him, we conducted an election campaign. With Martin, we led the political crisis together. It creates hooked atoms. They are two personalities that I respect. The idea is not to jostle with them but to show that we also exist.
Maxime Binet: “Democracy is debate”
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