the consequences for the consumer

Nothing filters! In any case, Voo and Orange seem to have already agreed on one point: their communication with the press. On the side, from Voo, it’s “No comment !“and at Orange, it is”No comment !“. Negotiation work in progress …

What about offers?

The consequences of takeover of Voo by Orange could however be interesting or harmful to the consumer. It is therefore not too early to think about it. Among them, there are the possible modifications of the current offers of each of these operators.

What would happen in fact at the level of the Orange and Voo offers if there is a takeover?

There is a concrete change that will take place quite quickly, it is the change of network for the SIM cards of Voo customers.

Could Voo subscribers have Orange TV channels, for example? Response from our expert Gregoire Bourguignon, manager of Astel, telecommunications broker : “I think that initially, there will be no change in the offers, in the content, in the prices. That is something that will be done later, in the coming months or in the next years. On the other hand, there is a concrete change which will intervene rather quickly, it is the change of network for the SIM cards of the Voo customers. The SIM cards are currently connected to the Base network and they will change to connect to the network Orange.”

Voo + Orange = Orange ?

A second expected consequence, if there is a redemption, concerns the identity of the two brands. Would Voo merge into Orange?

Orange would remain positioned in the mid-range and Orange would retain low cost brands such as Zuny or Hey! to play on three market segmentations.

“I rather imagine that Orange will keep the Voo brand and position it more in the high end, a bit like it is currently with Voo. Orange would remain positioned in the mid-range and Orange would keep low brands. cost like Zuny or Hey! to play on three market segmentations. “ glimpses Grégoire Bourguignon.

Price increase

Third potential consequence: prices?

The less there are actors, the greater the risk.

Of the four main Belgian players, there would be only three. Proximus, Telenet and Orange (grouping Orange, Voo, Hey! and Zuny). Less competition, it would be less pressure on prices and therefore an upward trend, Grégoire Bourguignon analysis:“At least there are players, the greater the risk. Afterwards, we can compensate for that with good regulation. We can nevertheless manage to diversify the landscape of the number of operators in a country.”

A modernized network

Fourth possible consequence, positive, this one: the modernization of the Voo network. “Orange will modernize the Voo cable television network in the villages of Wallonia, in which it is not yet modern. And therefore, this will allow lots of potential customers to access high-speed internet, very even broadband, from Voo and Orange, in these white zones “, pfinally wrote Grégoire Bourguignon.

This will allow lots of potential customers to access high speed internet, very high speed even, from Voo and Orange, in these white areas.

To validate or not our forecasts, see you in a few weeks or months, when these two main telecom players will have come to an agreement and will have decided to break their radio silence.


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