The Hamburg Cruise Days 2023: feel the fascination of the cruise up close (PHOTO)

2023-08-30 11:54:34

Hamburg (ots) From September 8th to 10th, 2023, Hamburg will once again become a hotspot for cruise fans: the Hamburg Cruise Days are back in their old form. Nine cruise ships, the Blue Port Hamburg and a high-quality program on land and water then ensure a unique maritime atmosphere, great enthusiasm – and guaranteed a little wanderlust. AIDA Cruises is on board as a premium partner.

Every two years, hundreds of thousands of “Sehleute” make a pilgrimage to the Hamburg harbor edge. Their goal: an event that is unique in the world – the Hamburg Cruise Days. After a forced break due to the pandemic and a reduced edition (Hamburg Cruise Days pur) last year, the internationally popular maritime event took place for the ninth time and in its old size in the port of Hamburg. From September 8 to 10, 2023, the “most beautiful cruise festival in the world” will once again take people on an atmospheric journey: with a colorful program of information, entertainment, culture and cuisine on land, with nine cruise ships in port and three atmospheric productions the water.

Michael Otremba, Managing Director Hamburg Tourismus: “The Hamburg Cruise Days are unique in combination with the Blue Port. They are so popular with many Hamburg residents and guests because the staging of the port in connection with the cruise ships arouses very deep emotions. We are delighted an atmosphere that other port cities envy.”

Three days, nine ships – and the premium partner AIDA Cruises

Nine very different ships will be on display over the three days of the event – from imposing ocean cruisers to sleek expedition ships and charming river cruise ships: AIDAprima, AIDAperla and AIDAsol (to AIDA Cruises), Artania (Phoenix Journeys), my ship 6 (TUI Cruises), MS Thurgau Chopin (Thurgau Travel), MS Sans Souci (PLANTOURS cruises), VASCO DA GAMA and WORLD VOYAGER (both nicko cruises) will call at the Port of Hamburg over the three days.

For the sixth time in a row, AIDA Cruises was won as the premium partner of the event. The shipping company will be there with three ships this year – and will once again be present on land with the popular “AIDA Holiday World” at the Kehrwiederspitze.

“When I see how much commitment and passion everyone involved is planning this highlight, then we can look forward to unique and thrilling cruise moments for the industry in general and for Hamburg in particular as the gateway to the world,” says Sven Jacobsen, Vice President Communication & Sustainability . “The cruise connects countries, cultures and people like no other form of vacation. We want to convey this spirit of peaceful coexistence to all visitors,” affirms Jacobsen.

Culture and cuisine, entertainment and breathtaking productions: the harbor edge as a world of experience

In the port and on the Elbe there will be spectacular productions this year, such as the Blue Port Hamburg (September 1 – 10, see Blue Port Hamburg), the Great Hamburg Cruise Days Parade on the Saturday of the event or the “Rhapsody in Blue” on Friday evening (see events on the water).

Of course, the Hamburg Cruise Days 2023 also invite you to “land leave”: On the event area between Landungsbrücken and the Elbphilharmonie, visitors can expect a mixture of culture, cuisine, entertainment and activities for all generations and interests

(please refer Landprogramm). Numerous partners and sponsors present themselves here – and of course the participating shipping companies AIDA Cruises, TUI Cruises, MSC Cruises, nicko cruises and Cunard Line with information and entertainment as well as offers for cruise fans and everyone who wants to become one (see Country presentations of the shipping companies).

“The Hamburg Cruise Days offer cruise experiences on land and up close – and they create a very special atmosphere in the port of Hamburg that arouses longing and wanderlust,” explains co-organizer Katja Derow (redroses communications). “We are pleased to be able to present the event again this year in the old strength and with popular as well as new highlights. Hamburg residents and guests from all over the world can look forward to eventful days and atmospheric evenings.”

Sustainability – a big topic for shipping companies and tour operators

The Hamburg Cruise Days offer a stage for the cruise industry as well as for the public discussion about the sustainability of the industry. This year, too, the participating shipping companies will therefore actively address the topic in their country presentations and present their achievements – eg with technical content and multimedia information.

“The cruise industry has set itself ambitious sustainability goals and has the high aspiration to reconcile sustainability and growth. As the organizer of this event, we observe and welcome that,” explains co-organiser Uwe Bergmann (uba). The sustainable planning and implementation of the event itself are also a central aspect of the Hamburg Cruise Days. For this purpose, a sustainability concept was developed that includes, among other things, a waste avoidance strategy and a waste separation system across the entire site. Further measures are a one-way ban, climate-friendly communication, reusable systems and digital information options for gastronomic offers. The “Green Fork” seal system indicates sustainable gastronomy. A low-barrier design and the use of an internal “green checklist” to record CO2 emissions for water, electricity and waste are also part of the concept.

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The highlights of the Hamburg Cruise Days 2023


Daily from September 1st to 10th, always from 8:30 p.m.: Blue Port Hamburg

It has been associated with the Hamburg Cruise Days since 2008, but also stands for itself as a work of light art and attracts thousands of people to the port in the evening hours: the Blue Port Hamburg, staged by Michael Batz. As in previous years, the light artist is dividing his work of art into two phases: the Blue Port Hamburg Art from 1st to 7th September and the Blue Port Hamburg Event, which will be accompanied by other productions during the Hamburg Cruise Days. With the light-up on September 1st, the edge of the harbor will be bathed in the first blue light, after which the work of light art will continue to grow into the harbor every day until it shines in all its glory on the event weekend.

This year, the Blue Port will include around 40 “construction sites”, as Michael Batz calls the buildings, ships and objects he has illuminated in the port, with around 4,000 points of light. The lights are controlled by timers. The existing public light, which is set to blue with filters and lamp replacement, plays a large part in the project.

A very special event is this year’s inclusion of the Blue Port Hamburg in the Open Monument Day on September 9th: The cultural network for Jewish and non-Jewish interested parties MIT2WO invites you to a song recital cruise through the blue-illuminated Hamburg harbor – “Hafn-Lider”. is the name of the musical-poetic program that tells of the Jewish history of the port of Hamburg.

When asked about the best vantage point for his light art work, Michael Batz advises: “There is no such thing as the best location, the harbor is too big for that. I can only recommend strolling around, letting yourself drift, preferably with time and in good company , or hop on a launch and discover the Blue Port from the water.”


Friday night, September 8, 9:15 p.m.: Rhapsody in Blue

A feast for the eyes and ears and the first highlight of the event awaits visitors on Friday evening with the production “Rhapsody in Blue”. Then the port and the deep sea explorer VASCO DA GAMA by nicko cruises will be staged in front of the mystical blue background of the Blue Port Hamburg – accompanied by music, moderation and blue fireworks.

Saturday evening, September 9, 9:00 p.m.: the Big Hamburg Cruise Days Parade

Five cruise ships – AIDAprima, Mein Schiff 6, VASCO DA GAMA, WORLD VOYAGER, MS Sans Souci – are moving down the Elbe together. The breathtaking spectacle is accompanied by music and moderation by the Hamburg actor Marek Erhardt. The parade is led by AIDAprima; each of the following ships is accompanied by a fireworks sequence. With the MS Sans Souci, a river cruise ship is taking part in the parade for the first time. A final fireworks display is the crowning highlight of the evening.

Sunday, September 10, from 7:00 p.m.: AIDA Sailaway

“Sail away, sail away, sail away…” – guests of AIDA Cruises know and love it, the AIDA run-out song, which creates a special mood every time we cast off. Also on Sunday evening of the Hamburg Cruise Days, the wanderlust will increase again with the “AIDA Sailaway”, when AIDAperla and AIDAsol leave the port together, accompanied by music and moderation.


The ROCK ANTENNE Hamburg stage – Landungsbrücken forecourt

The finest live music in cooperation with ROCK ANTENNE Hamburg. From Latin to soul to singer-songwriters and party rock to dance to – the best musical entertainment is guaranteed here from Friday afternoon to Sunday evening.

Highlight: The entertainer rocks on Friday Stefan Gwildis with his program BUNT! Live with the band from 7:30 p.m. on the stage.

Hamburg Cruise Days Studio & Infopoint – Jan-Fedder-Promenade

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The Hamburg Cruise Days Studio with LED video wall: The live broadcast from ROCK ANTENNE Hamburg is broadcast once a day, always at 6:30 p.m transmitted – powered by Westfield Hamburg-Überseequartier. Sven Flohr moderates live from the port, presents an entertaining program and provides exciting insights behind the scenes of the event. The child-parent meeting point and the Lost & Found station for lost objects are also in the immediate vicinity.

König Pilsener Deck – harbor gate

Summer, sun, beer garden – they also belong together in Hamburg! With a freshly tapped König Pilsener and hearty delicacies, you can relax and recharge your batteries here, true to the motto: A king today.

Mobility today – harbor stairs

One step ahead with the new Yamaha eBikes: The next stage in the evolution of eBikes is here – with five exciting models for unique riding fun. They invite you to take a test drive at the harbor steps.

Children’s World – Square of German Unity

Action and creativity at the edge of the harbour! For example with Etienne Favré’s aesthetic sound instruments: giant sound wheels, a musical staircase, boot flutes, broom wheels, an elephant piano, the sound labyrinth and much more arouse curiosity. At the hands-on circus, children can try out artistic disciplines in a playful way – under the guidance of an experienced juggler and circus teacher, of course. Also inviting: a maritime creative workshop and the make-up station for small and large seafarers. Landlubbers are also welcome, bring your own play instinct with you.

Ferris wheel – Landungsbrücken

Watch the hustle and bustle at the edge of the harbor in a relaxed manner and enjoy the most beautiful views of ships and Hamburg – the Ferris wheel makes it possible.

Salsa dance – Landungsbrücken forecourt

Classic, cheerful salsa rhythms spread a good mood – and invite you to dance.


The AIDA holiday world – Kehrwiederspitze

AIDA Cruises is presenting this year’s Hamburg Cruise Days as a premium partner. From September 8th to 10th, three kissable beauties will be anchoring in the Hanseatic city: AIDAprima will be part of the brilliant evening production on Saturday, her sisters AIDAperla and AIDAsol will set sail together on the AIDA Sailaway on Sunday. In the AIDA holiday world on the Kehrwiederspitze in HafenCity, competitions, great promotions for little pirates and musical entertainment by the AIDAradio team will ensure enthusiasm. Guests can experience home on the sea in the authentic AIDAcosma show cabin and be inspired by the AIDA travel consultants for their next dream vacation. Finally, in the Beach Club, with sand under your feet in a lounge chair, you can dream of distant places of longing and wave to the ships in the harbour.

The Cunard show truck at the new flood protection wall

Another visual highlight this year: the Cunard show truck. It presents itself to the visitors of the Hamburg Cruise Days in classic, unmistakable black and red. The focus is on the shipping company’s new ship – the Queen Anne, which will be launched in 2024. There are all kinds of exciting things to discover about the new queen of the fleet on the event area itself and in the truck – including live music, a big competition and exciting insights from the world of Cunard.

nicko cruises at the new flood protection wall

The cruise specialist nicko cruises takes you on the most beautiful rivers in Europe, Asia, Africa – and from 2024 – also in the USA. There is the popular ocean-going ship VASCO DA GAMA, which will embark on an unforgettable world tour in October 2023, dream destinations from the sea and shore leave in the footsteps of great explorers. With nicko cruises, guests travel on small ships far away from mass tourism. Long layovers in the ports and unique experiences on land ensure that you get to know the destinations intensively. Visitors to the stand can not only look forward to competent advice and interesting information about the world of cruises from the Stuttgart provider, but with a bit of luck they can also win an exciting cruise at the VASCO DA GAMA.

MSC Cruises-Promenade – Jan-Fedder-Promenade

Cultivated chill-out and maritime cuisine, entertainment and information for all generations – this is what MSC Cruises presents on its promenade. Musically, the MSC Promenade not only offers upbeat Electro Swing to listen to and dance along to; Well-known DJs will also be playing along the seating terraces by the new flood protection wall. The gastronomy is located in overseas containers in proper style and invites you to enjoy and linger. Visitors with acute wanderlust can get advice in the MSC Lounge or book their trip straight away with a 15% Cruise Days discount, and job seekers can also find out about working on board the MSC fleet.

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TUI CRUISES – MY SHIP® – Jan Fedder Promenade

The world of TUI Cruises – Mein Schiff® in the new trade fair appearance: Under the motto “EXPERIENCE WELL-BEING” the shipping company is presenting exciting information and news – and thus everything about the two new ships in the fleet, which will be launched in early summer 2024 and winter 2024/ 25 set sail, and about a new ship class that sets new standards in terms of architecture and design. The relaxation area with deck chairs and a view of Hamburg’s maritime backdrop offers a foretaste of real life on board. The dedicated crew on land is available to guests for personal and detailed advice: There are attractive offers to discover, the destinations as well as themed and event trips for 2024 on board Mein Schiff® – and a travel competition.


event times

Friday, September 8th: 2pm – midnight

Saturday, September 9th: 11am – midnight

Sunday 10 September: 11am – 8pm

getting there

Subway: Landungsbrücken, Baumwall (both U3), Meßberg (U1), Überseequartier (U4)

S-Bahn: Landungsbrücken (S1, S2, S3) and Stadthausbrücke (S1 and S3)

Bus: 111 (Altona – HafenCity), 6 (from underground St. Pauli)

StadtRAD: There are various stations around the event site.

Tip for departure on Saturday evening: Due to the high number of visitors, we recommend using the Stadthausbrücke (S1 and S3), Meßberg (U1) and Überseequartier (U4) stations in the direction of the main station or bus line 6 (from the St. Pauli underground station).

A service center will be available by telephone during the event:

Phone 040 – 41 00 95 25

press center

The Hamburg Cruise Days press center is located in the Floating Home in the City Sporthafen Hamburg. You can reach our team on site during the event times by email at or by phone at 0173-5228403.

All information and a wide range of images are available for download do you think …? Find HERE.

The photo credits are always in the file name.


The Hamburg Cruise Week in September 2023

From September 4th to 10th, 2023, the metropolis of Hamburg will not only welcome the general public, but also professionals from the industry: For the fourth time, the Hanseatic city is bundling its cruise-related events and will once again be the stage for major cruise events. The Ports and Destination Summit of the world’s largest cruise association CLIA (September 4th/5th) marks the start of this unique cruise week, followed by the two trade fairs Seatrade Europe and Marine Interiors (both September 6th-8th). Seatrade Europe is the premier event for the entire European cruise and river cruise industry; Marine Interiors is Europe’s first independent trade fair for interior design, equipment and technology for passenger ships. The highlight of the week is the Hamburg Cruise Days (September 8-10). With this combination of specialist events and public event, Hamburg will once again become a hotspot for the entire cruise world in September 2023.

About the Hamburg Cruise Days

The Hamburg Cruise Days have existed since 2008. After a break in 2021 due to the pandemic and a one-time special format as “Hamburg Cruise Days pur” in 2022 they will take place for the ninth time in 2023. From September 8th to 10th, 2023, nine cruise ships will call at the Port of Hamburg and will be the stars of atmospheric productions on the Elbe. A high-quality program at the port edge creates the cruise feeling for visitors can also experience it on land.The organizers are the Hamburg agencies uba gmbh and redroses communications GmbH; the licensor is Hamburg Tourismus GmbH.


Since 2008, the light art work BLUE PORT HAMBURG by light artist Michael Batz has been bathing the port in a magical blue light before and during the Hamburg Cruise Days and illuminating dozens of objects in and around the port of Hamburg. This creates a connection between port and city, between land and river and – on the event weekend – between the cruise passengers and the guests of the Hamburg Cruise Days.

Questions & contact:

Nicole Lohmann
Senior PR Consultant
redroses communications GmbH
Schrammsweg 11
20249 Hamburg
Tel.: +49 (0) 172/4163 043
Fax: +49 (0) 40/46 96 770 99

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