I ❤️ NY becomes We ❤️ NYC to best reflect the city’s collective identity New York.
This week, government institutions, along with business, union and civic leaders from the five boroughs, launched “We ❤️ NYC,” a campaign to showcase the Big Apple’s strengths and mobilize New Yorkers to make sure it remains the largest city in the world.
New look for the symbol of New York
The new interpretation of the famous I ❤️ NY has been approved by the New York Department of Economic Development which owns all rights to the trademark.
New York’s secret formula has always been the ability of its different communities to work togetherwith trust and with a common purpose, to solve problems and face change.
The new logo is diverse, universal, inclusive and is appealing to all ages and ethnicities.
The rebranding is supported by a 30-second commercial that further emphasizes diversity through the voices of its inhabitants. In the video we can hear people with different backgrounds and accents. They each explain why he loves New York City using the “we” statement.
“This We ❤️ NYC campaign will help capture that energy and preserve the spirit of the city by encouraging New Yorkers from all walks of life to come together, get involved and make positive change in their community,” Governor said Kathy Hochul.
The history of the brand
The logo was conceived by the graphic designer Milton Glaser in 1976 on the back of a taxi and was drawn in red crayon on scrap paper.
The original drawing is kept in the Museum of Modern Art in Manhattan
Represents the symbol of New York and is among the best known and most prestigious in the world. The brand has become an icon of the 70s, and has been reproduced on a wide range of objects, posters, gadgets and clothing. Precisely thanks to the work of Glaser the heart becomes the universal emblem of love.
The font used is American Typewriter, a special slab serif created in 1974 by Joel Kaden and Tony Stan for the International Typeface Corporation.
After the September 11, 2001 terrorist attacks, Glaser created a new logo for the city of New York. The modified symbol had a new inscription:
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Countryside
Not just celebration. The campaign has already come to life in the city and represents an opportunity for civic engagement that everyone can contribute to.
Once again, New Yorkers unite for mobilize civic action and community engagement as a catalyst for the rebirth of the city and its neighborhoods. In many ways, the challenges facing the city today are more complex than in the past.
New York artists are encouraged to present your own creative ideas for posters via welovenyc.nyc. The campaign is calling on everyone who loves the world’s greatest city to show it by helping out and spreading that love on every block.
The initiative involves partnering with government agencies, nonprofits and businesses to reaffirm that New York City is the safest, cleanest and most inspiring place to live and work.
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