2024-01-15 11:45:58
The word ‘influencer’ is a very influential term in the fashion industry. They make their followers interested in their personalities, lifestyles, and even the products they use, so many brands are eager to partner with them to promote their work. But what will happen? What if one day when an influencer faced a scandal? Especially after the news of the fraud of a world-class influencer like Chiara Ferragni, it has led to the question: “Will the popularity of influencer marketing still be effective? What if he or she becomes a banned group?”
Going back in time, Chiara Ferragni is an Italian influencer and fashion blogger with over 29 million followers. She is a very influential figure in the fashion world, with many brands wanting to work with and have her go. Attend a fashion show As for her dressing style, she is outstanding and an inspiration to girls. Many throughout Europe But she became the subject of drama after Christmas in 2022 after participating in a promotion for a Pandoro cake with an Italian bakery company for $10 or about 350 baht, which is 2.5 times higher than normal. Compared to the general price of this type of dessert They claim that some of the profits will be donated to charity. But it turned out that the company had already donated 50,000 euros before the campaign began and had not donated any more. She herself received income from this campaign approximately 40 million baht.
She is being investigated for possible involvement in the fraud. In the end, she and the company had to pay fines of €1 million and €420,000 for defrauding consumers. She also lost her reputation. Major customers and had 200,000 followers, so she apologized that it was a communication error. She wants to fix everything. along with hosting the Sanremo Music Festival on a popular Italian television channel. and donated another 1 million euros to medical charities.
It could be said that this scandal had a huge impact on her. Because the more she is an influential person in the world of influencers and fashion. It made her image change a lot. And regaining fame to become a star in the fashion industry is not easy. Therefore, during this period, she may have to disappear from the industry for now to resolve the crisis.
which after this situation Italy must pass new law regarding influencers This is if they have more than one million followers and collaborate with Italian brands or have promotional messages in Italian. The information must be clearly specified as to what brand it is related to. To achieve transparency Failure to do so may result in a fine of 60,000 euros.
The emergence of new laws in her news only makes society question how transparent influencer marketing really is at this point. And will brands using influencers’ images to promote their products still be beneficial if they one day have a drama like this?
Influencer marketing experts opined that this could be the end of her and influencer marketing. Because she received a lot of hate online. And even more influencers may be affected more than celebrities or football players. People might have reacted differently to the event if the celebrity wasn’t an influencer. Therefore, we will have to wait and see how influencer marketing will change after this event. And will this be the end of her influence?
– Advertisement –
1705323633
#era #Influencer #trends #work #anymore #Chiara #Ferragni #scandal