We have known for a few days, the Miami room will change its name following the bankruptcy of the company FTX, which had succeeded American Airlines during the year 2021. And if we do not yet know the future naming partner of the Florida arena, we know what it will be called in the meantime.
“The Heat’s House”. The Heat’s house in French, for those who stopped speaking English in college.
This is the temporary name that the hall located on Biscayne Boulevard in Miami will bear. The news was announced on the Leroy & Tobin Show, podcast covering all sports news on the South Beach side. The gossips will say that the Heat did not sprain, others – like us – will underline the simplicity and the effectiveness of this “new” blaze at a time when we find NBA halls named Crypto.com Arena or Rocket FieldHouse Mortgage. « Welcome to The Heat’s House, for another Miami Heat NBA adventure », frankly with the voice of commentator Eric Reid it goes by itself. And it’s not as if the Florida franchise simply opted for the Miami Heat Arena, like the one in Phoenix recently with the Phoenix Suns Arena ahead of its collaboration with Footprint in June 2021.
You understood, we validate the initiative, even if obviously this name will be replaced as soon as the Heat have found their new naming partner. For your information, we still find the FTX logo on the floor as well as on the roof of the arena for the moment, to see if it will last or if it will be removed very soon. Before the 2020-21 season, when the Miami franchise was waiting for a new collaboration after the end of the one with American Airlines, know that the Heat had decided to highlight the KIA Motors logo, franchise partner as well as of the NBA.
__
Source texte : Leroy & Tobin Show