2023-09-11 04:19:18
Barthélémy Philippe, edited by Gauthier Delomez / Photo credits: IDRISS BIGOU-GILLES / HANS LUCAS / HANS LUCAS VIA AFP
modified to
7:40 a.m., September 11, 2023
This is the number 1 consequence of inflation on the daily lives of the French. For almost two years, the prices of most foods have been increasing, sometimes to impressive proportions. Faced with this phenomenon, INSEE has identified several types of behavior adopted by households seeking low prices. A large proportion of buyers have actually changed their consumption habits.
First, nearly one in five households changes their product range, favoring distributor brands – on average 35% less expensive than national brands – or abandoning organic products.
Bring in the competition
Another strategy very popular with consumers is to change stores to compete with the competition. “Overall, it will be a movement towards discount brands, which offer more attractive prices,” explains Emily Mayer, consumption expert at the Circana institute, speaking to Europe 1. Other buyers will “Also turn to brands that have very strong price images, like Leclerc for example, which are gaining a lot of market share,” she notes.
These French people who stop consuming
Then, there are French people who choose to reduce consumption: 14% of households reduce their shopping carts in this way. For the most modest, this can result in reduced quantities, or even fewer meals. For others, it’s more about optimizing purchases, explains Emily Maye. “We are all aware that we throw things away, so hunting for waste is a good way to act on our budget and also on a more environmental issue,” points out the consumption specialist.
According to INSEE, almost one in two French households, 47% exactly, ended up deciding to find alternatives to pay less, compared to 37% last December. Finally, it should be noted that 5% of households frequent restaurants less, or even more, in favor of meals at home.
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