The number of MacBooks sold in Russia in 2023 remained almost unchanged, despite Apple's departure from the country

2023-08-15 12:22:30

Apple was able to maintain its share of the notebook market in Russia, despite the cessation of official deliveries. About it Izvestia said an employee of one of the retailers.

In the first half of 2023, the share of MacBook in Russia was 6.6% against 7% a year earlier.

At the same time, the share of other popular brands decreased markedly: Lenovo (from 15.4% to 8.1%), Asus (from 17.8% to 9.7%), Acer (from 13.7% to 6.7%) and HP (from 21.3% to 3.8%).

Demand for MacBooks is almost stagnant because users don’t want to switch from macOS to Windows. New Macs have also affected demand.

In the online segment, the demand for Apple laptops has indeed remained at the level of last year. This technique is still popular with users who prefer to work on iOS. In addition, the demand was driven by the emergence of new product lines. Those who prefer other operating systems are increasingly interested in laptops from Asian brands such as MSI, Honor and Huawei, the company added.

Wildberries

Experts believe that MacBook share in the notebook market will remain at about the same level, because Apple has a lot of loyal customers, and parallel imports are working well now. [Известия]

???? Do you want more? Subscribe to our Telegram. Bookmark iPhones.ru Apple was able to maintain its share of the notebook market in Russia, despite the cessation of official deliveries. This was reported to Izvestia by an employee of one of the retailers. In the first half of 2023, the share of MacBook in Russia was 6.6% against 7% a year earlier. At the same time, the share of other popular brands has noticeably decreased: Lenovo (from 15.4% to 8.1%), Asus (from 17.8% to 9.7%),…