the price increase will be “around 10% from the beginning of March”, assures the Federation of commerce and distribution

On the eve of the end of the annual discussions between producers and distributors, Jacques Creyssel, the general delegate of the Federation of commerce and distribution announces that “the negotiations are over for SMEs”. Jacques Creyssel indicates that the price increase will be around “10% from the beginning of March”.

“The negotiations are over for the largely French SMEs”, ensures this Tuesday on franceinfo Jacques Creyssel, general delegate of the Federation of commerce and distribution, on the eve of the end of the annual discussions between producers and distributors. These negotiations on prices in supermarkets must indeed be concluded by Wednesday evening at the latest, but Jacques Creyssel is already indicating that the overall price increase will be around “by 10% from the beginning of March”. “These increases will be spread over time until the summer, as stocks are renewed”, he adds.

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They will be added to food inflation which is around 15%. These increases will concern many everyday products, according to the general delegate of the Federation of Commerce and Distribution, which lists “food products, certain drugstore, perfumery and hygiene products”. In this context, and to support the purchasing power of consumers, Jacques Creyssel indicates that “all the brands will have to pass on these increases”, and this “responsibly”.

“We will try as much as possible, with promotional operations, to fight against inflation and limit these increases, but these increases will be essential.”

Jacques Creyssel, General Delegate of the Federation of Commerce and Distribution

at franceinfo

Major brands pointed out

Jacques Creyssel also regrets that the negotiations are “more complicated with the big brands” whom they accuse of seeking “to impose a standoff with totally unjustified positions, increases of 15-16% on average”. He judges such a scenario “impossible” as part of this “difficult period in terms of purchasing power” and therefore appeals to “their sense of collective responsibility”.

The general delegate of the Fédération du commerce et de la distribution thus compares the position of the major manufacturers and points the finger at the position of these major brands, such as “Nestlé, Unilever and Coke”Who “make gigantic profits, around 12-15% net margin” and who despite that “absolutely do not want to participate in the effort” demanded by the government. He considers that there is that said “little” coercive means to influence these major manufacturers: “They know very well that they have products considered essential, that if these products are not available on our shelves, the customer will change stores to find them”he says.

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Jacques Creyssel therefore fears that without effort on the part of these large companies, we are witnessing “a decrease in consumption” and especially “fresh food products, which we already see in our stores”. For the general delegate of the FCD, this risks ultimately weighing on “farmers”: “When we increase the prices of non-food products, it automatically reduces the money available to buy food, and in particular fresh agricultural products.”

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