The political scientist Sebastián Guanumen, who until a few days ago was an unnoticed figure in the Historic Pact campaign, continues to give people something to talk about. This time about a new video that would show that the digital strategy of the left coalition –which he is in charge of– it was assumed without ethical limitsfrom a position of defense and attack.
“The objective of this group is not to do things for the official campaign, but to work the entire side line of defense and attack, and that means that we have to defend and attack. And that means that surely the ethical line is going to run a little, but we cannot not attack and not defend ourselves”Guanumen is heard saying.
The context is given in a video call in which, apparently, the guidelines to be followed outside the official strategy of the Historical Pact are being planned. In other words, in the conversation, support for Gustavo Petro’s candidacy would have been generated from other fronts that, apparently, would be unrelated to the coalition’s militancy: a campaign without logos in which everything is valid. Something that, according to the description, would consist of creating content in the style of “bodegas”.
Also participating in the video call was Gabriel Ramón Pérez, digital creator and photographer from the Historical Pact team, who was the one who asked Guanumen if there would be any “ethical margin” around the proposal. “I release this because I know how it works and what is done in these cases, but I do not know if there is any problem with someone who has an ethical, moral, religious or whatever impediment, and there are going to be problems between us or conflicts and I don’t think that’s the idea “says Perez.
Given this, Guanumen’s only response is the same: “This is a campaign of defense and attack”revealing the role that these actions would have in the strategy of the Historical Pact that, apparently, divided into two: the official one and the “B line”, in which the attacks would have a place, although not from personal profiles.
This would be in line with the attack that was planned against the campaign of Federico Gutiérrez and that was also known with the revelation of the “petrovideos”. This is how Sebastián Guanumen came to light, who in the video call is heard saying that they must sell “Fico” as a “puppet”.
“We need to start generating content that we can put out on different networks, different WhatsApp and Telegram channels attacking ‘Fico’. How are we going to attack it? With his relations with drug traffickers, with his bad management in the Mayor’s Office, the networks of power behind it,” Guanumen said in a conversation that took place before the first presidential round, when the polls gave Gutiérrez as the second winner.