It took just a couple of hours for Shannon McClain to create her own sash. This strip of white polyester fabric adorned with colorful ribbons boldly displays her allegiance to the “BEYHIVE.” Inspired by Beyoncé’s forthcoming album cover, McClain decided to try her hand at the DIY trend she discovered on Instagram. But McClain is not the only one getting creative with sashes. Fans are eagerly making their own versions, while others are turning to Etsy to purchase customized sashes with personal statements.
This surge in sash-making is a result of the anticipation surrounding Beyoncé’s new solo album, “Cowboy Carter.” Since the release of her previous album, “Renaissance,” which showcased sequined looks and mirror-coated cowboy hats, fans have been eagerly waiting for the next chapter of Beyoncé’s musical journey. With the promotional rollout for “Cowboy Carter” revealing sashes as a prominent visual motif, fans are speculating that they could become a symbol of Beyoncé’s country era and potential shows.
The popularity of the sash as a fashion statement is not new. Sashes have been used throughout history to indicate rank, affiliation, and make political statements. From military uniforms and suffragist movements to pageants and beauty events, the sash has always been a symbol of distinction and celebration. High-ranking officials, world leaders, and even royal families don them.
But there’s more to the sash than just a fashion accessory. In the case of Beyoncé’s album cover, the sashes are laden with significance. The “Cowboy Carter” sash pays homage to the Carter family, known as the “first family of country music,” and their connection to the image of the Texas cowboy. Meanwhile, the “BEYINC