The Secrets of Success: Insights from the Giants of Business

2023-11-08 08:15:53
I must say that I think this title is very good. Of course, it does not mean that small companies that are not multinational are not worthy of study and reference; but you should think of it this way, that is, if you/you find that the world is actually more complex than you know. If you are much, much bigger, sometimes you are not working hard for fame and fortune, but you want to try and see how much room you still have to work hard for? The author of this book is Mr. Luo Zhenyu, the first person to pioneer “knowledge payment” in China. This first person means to make the industry flourish. However, it is different from the previous growth potential and involution effect. The companies analyzed in this book and the viewpoints provided are from other perspectives. You can understand the development characteristics and thinking of different large companies. To use an old saying, you can see the world by standing on the shoulders of giants. As a junior and a person who likes to read, Reading is the easiest way to stand on the shoulders of giants, because as long as you are willing, giants will not reject you/you, exclude you/you, have reservations or hide secrets from you/you. At the beginning, Mr. Musk, the boss of Tesla, and Mr. Bezos of Amazon were introduced respectively. As the leaders of some of the most profitable companies in the world, their thinking and approach are completely different; but they are the same. All of them allow themselves to have a certain foothold and influence in the world, which illustrates a simple thing, that is, you/you always have to have your own ideas. Maybe copying other people’s paths can lead to faster success, or even Therefore, you can get pretty good results and income; but you/you have to make sure that you can be satisfied and develop stably, otherwise you will either be swallowed up by desire or drowned by the world trend; then why should you have yourself? The idea is very important. In fact, the real point is that this is the “core” part of why you started and why you persist. Basically, it will not be exactly the same as others; but if you choose to pay tribute to others, learn from others, or imitate others, then One day you/your template disappears, or you do something you cannot do, then where will you go next? Next, the author began to analyze the advantages of different companies, such as learning to maintain change from Netflix, learning cost control from Ikea, learning product strategy from Apple, learning experience management from Disney, etc. It never occurred to me that every seemingly successful company would In fact, there are so many categories of reasons for success, so if you don’t have your own core, you are likely to learn from very successful companies, but that is not the key issue that you need to solve at all. In the end, it is easy to just work in vain. I really like a passage written by the author here: “Human progress has always been driven by fear.” When I saw this sentence, my inner feeling was so insightful. How many things have you not been influenced by? Driven by fear? Of course, using this word seems a little more negative, but this society really doesn’t need so much packaging. It needs more direct and focused comments. Next time when you want to do something, you might as well check your status. Bar. The following paragraphs add a little more about fear. The content says that what is usually done is to “resist fear” and “satisfy the sense of existence” and most of the so-called products are designed for the starting point of fear. But just satisfying the sense of existence is not enough. Human nature always needs to be different from expectations or imaginations in order to be more attractive to others. Therefore, another element is added: “coolness”, which is what makes people feel happy. You/you feel happy when you buy and use it, and the author also said that products that make people fear are more promising than products that make people feel happy? Speaking of which, this is really against human nature, right? But in many cases, the real situation is that the human nature that people say is not what they thought before. More often, it can stand out or be consistent with reality, but it is against human nature. It can be seen everywhere in many cases, such as the investment market, or Whether it’s a gambling establishment, or something as small as littering or running a red light, etc., the most common violation of human nature is to feel that you are not the unlucky one, but most of the results are that you are actually not much different from others. . What I want to share next is one of the biggest gains from reading this book, that is, what exactly is a brand? Most people’s understanding of a brand is that it has a name and a logo, and then depends on how it can be remembered by consumers. However, the author uses the word “parasitism”, which can also be said to have connotation. What he wants to express is that people actually have some usage habits and stereotypes about symbols. If you have mastered this trait, you will find that you will learn from the name. In words or symbols, the most common ones to achieve such content are animals and fruits. You can try to think about whether many of the well-known well-known brands have the names of animals or fruits. symbol? To end with a quote from the author, it is “Taking advantage of traditional culture.” The second point to pay attention to when building a brand is “Don’t have unnecessary innovations.” Everyone will think that in order to make a breakthrough in the market, it is necessary to seek innovation and change. Yes; yes, it is indeed necessary to a certain extent, but it is not that necessary. It is definitely necessary to make changes; but often changes are a waste of time and self-defeating. Simply put, the thing that should be persisted is to rely on time and follow-up. Keep doing it patiently, instead of trying to change the route when you think it’s not working. Is it possible for a brand that cannot survive now to survive a few years from now? No one is sure, but many people may think that without the present, how can there be a future? However, there are also many brands that have a wonderful past and future but cannot reach the future. This is because competitors and audiences will not remain unchanged forever, but will always flow. Therefore, we must persist where we should persist. Let me share the last point in this book, which is also a very popular AI topic during this period: “Will new technologies bring new unemployment?” This content should be familiar to everyone. After all, it is really cross-generational. Invention, compared with past artificial intelligence, today’s AI can be said to update big data anytime and anywhere. That is to say, the answer to the same question is likely to be different today, but the answer will be different when asked again the day after tomorrow. However, what kind of Which industries or workers will not be replaced? You can think about it from the author’s two conclusions: “What happened in the past will still happen again in the future.” “New technology brings not a pessimistic future, but a future that people can’t even imagine.” That means If what you are doing is something that has existed for thousands of years, then there is no need to worry too much; but if it is something new that is produced by new technology, it may be replaced. That’s it for sharing. If you like the content, please leave a message to give feedback and share. The most important thing is, if you are interested, go find a book and read it.
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