Volvo’s electric crossover will arrive in the coming months. The CEO of the brand explains the target audience for this new vehicle.
Volvo’s electric models are currently SUVs, but a smaller size is coming. For several months, the Swedish brand has been working on a ‘zero edition’ crossover which could be called EX30.
It will share the SEA (Sustainable Experience Architecture) platform of the Smart #1. This is not a surprise, since the two firms depend on the Chinese giant Geely. Several battery sizes will be available for this rear-wheel-drive vehicle.
But we especially learn today what type of audience the small SUV will target, in line with Volvo’s objectives. “The demographic we have at Volvo is older than we would like”Jim Rowan told Sales. “We would like to attract much younger people to the brand”.
However, the brand director assures that this future model will offer a “satisfactory size”, in addition to good autonomy. It is normally in June 2023 that we will discover this brand new model, and it should be on sale during the summer. Meanwhile, the EX90 will join the electric XC40 and C40 in the concessions of the Swedish manufacturer.
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