2023-08-21 21:13:34
According to the latest forecast from research firm Counterpoint, global smartphone shipments are expected to fall by 6% to 1.15 billion units, their lowest level in a decade. The poor performance is primarily due to the deterioration of the Chinese market. However, the numbers were also disappointing in the first half of the year in the United States, as consumers were less inclined to upgrade their devices, which might lead to a double-digit decline for the year as a whole.
Counterpoint is showing caution for improvement early next year and even sees a high risk of a delayed 2024 recovery. to Samsung. The apple brand appears in a good position with the expected launch of the iPhone 15 in the fourth quarter.
“Premium and ultra-premium growth is a trend that is happening globally and favors vendors like Apple, which have portfolios heavily weighted in the upper segments”, underlines the analysts. Provided, however, that Apple does not encounter a production problem like last year, specifies the research firm.
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