2024-05-15 11:54:34
The fragile artwork of buyer seduction on the Internet is the finely crafted specialty of the “efficiency advertising and marketing supervisor”. Conductor of the varied campaigns deployed within the digital universe to persuade the general public to take motion, it’s he – or she – who measures the efforts made on the a number of instruments at his disposal virtually each day.
“The efficiency advertising and marketing supervisor manages the completely different levers with the target of digital acquisition, that’s to say buyer recruitment,” summarizes Christophe Bosquet, founding father of Effinity, an company specializing on this space. It’s a occupation that emerged about 5 years in the past. »
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