The homepage of the Bershka store has recently posted a notice that it is about to close its doors. “Dear customers, from July 31, 2022, Bershka Tmall’s official flagship store will stop selling the brand’s series of products.” In addition to Bershka, Pull&Bear and Stradivarius, which are owned by Inditex, the same parent company as fast fashion high-end brand Zara, will also be synchronized. cease operations.
The Tmall flagship stores of the three brands have posted the closing announcement on the homepage that “from July 31, 2022, the store will stop selling the brand’s series of products”. There are discounts and promotions in the store, and there are not many products on sale.
According to its official website, Stradivarius focuses on women’s clothing products, while Bershka and Pull&Bear take into account both men’s and women’s clothing. The three brands are all focused on young people. Most of the clothing prices are less than 1,000 yuan, and the average price of ordinary shirts and skirts is around 100-400 yuan.
As the first batch of fast fashion brands to land on Tmall, Bershka, Stradivairus and Pull&Bear all have more than 4 million fans. However, since the first quarterly loss of Inditex in 2020, the performance of the three brands has hardly improved in China.
Mainland media reported that they randomly interviewed several consumers who had purchased three brands of clothing. They said that many domestic brands are now doing better than these fast fashion brands, and as consumers, they are more willing to support the development of domestic brands. While other fast-fashion brands can be seen from time to time in major mainland cities, physical stores of Bershka, Pull&Bear and Stradivarius are hard to find.
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The customer service of the three brands confirmed that at present, Bershka, Pull&Bear and Stradivarius have no physical stores in China. At present, Inditex only retains the operation of the brand Zara, the mid-end brand Massimo Dutti, the underwear brand Oysho and the furniture brand Zara Home in China’s offline shopping malls. This also means that with the closure of the domestic online channels for the three brands, they will also completely withdraw from the Chinese market.
Even Zara, the flagship brand of Inditex, has only a handful of consumers in its brand stores, and Uniqlo, which is not far away from it, is also a rare sight.
Zara’s parent company, Inditex, is closing online stores in China for its brands Bershka, Pull&Bear and Stradivarius.online pictures