The Trois-Rivières group À la bouffe! which owns several restaurants across Quebec is expanding. With the acquisition of the Quebec company Sushi Taxi, the family business now has 72 restaurant establishments throughout Quebec.
© / Radio-Canada
The Sushi Taxi restaurants are now in the hands of À la bouffe!
The company already had the largest number of Subway restaurant franchises in the province. This new acquisition consolidates its position in the market.
The group wants to rejuvenate the concept of Sushis Taxi restaurants and even make the next Quebec flagshipaccording to the vice-president of the À la Bouffe! group, Rosanne Giguère.
The labor challenge
She would also like to increase the number of franchises in Quebec, but she is aware that there will undoubtedly be several challenges in the coming months. The labor shortage combined with the 6th wave of COVID complicates the game for the manager.
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Hire foreign workers
The Food Group! estimates that it lacks at least one employee in each of its franchises. The company is in the process of welcoming foreign workers. Thirty will arrive this fall. The workers will be dispersed throughout Quebec through the Sushis Taxi and Subway restaurants.
These workers will come from Morocco and the Philippines. They were chosen for their experience, but also for their ability to speak French, as some will have to welcome and serve customers. Others will be more in the kitchen.
Unlike agricultural workers who come mainly for a season, workers hired for catering stay for a longer period, explains Rosanne Giguère. We are people who will come permanently. It’s temporary/permanent, they’ve been coming to work with us for at least two years. We hope that they will have the country’s favorite and that they will stay for a long time.»
With information from Magalie Masson