According to a zoom study by the Cetelem Observatory with Harris Interactive and Toluna, 69% of French would have given up buying certain products in the last 12 months. A sacrifice caused byinflation, reports BFMTV.
The products concerned are mainly prepared meals, Pisces fresh, alcohol, meat and crackers. 33% of respondents would no longer buy fruits and vegetables. The rise in prices would also impact the purchase of dairy products, because 23% of French people in difficulty would no longer have the means to buy them.
All households affected
Of these 69%, 30% would have been forced to do without certain essential products. The vast majority of these French people would be young people under 35 and from low-income households. But inflation doesn’t just impact struggling households. Indeed, 54% of high-income households also say they have given up fresh produce or “pleasure” foods.
A trend that drives consumers turn to brands low cost in order to be able to obtain more products, at a lower cost. They would make it a point of honor to limit waste. They would pay a lot of attention to promotions and give up other expenses just to be able to eat.
eat less
Despite this, 1 in 2 French people would have admitted to eating in smaller quantities. 45% believe that they consume more products that have passed their expiry dates and 37% of them would eat less balanced foods. For the majority, this situation would be permanent. 74% of respondents believe that the rise in inflation will continue. An opinion that Bank of France do not share. According to her, the increase should end in the coming months.
In the meantime, the government has announced an “anti-inflation quarter” as well as a food check which should see the light of day in 2023. The commercial operation which, far from imposing on supermarkets an anti-inflation basket piloted by the government , aims to offer, according to the Minister of the Economy Bruno the Mayor, “the lowest possible price” on a selection of “hundreds” of products. Their choice will be made by the distributors, the operation to take place from March 15 to June 15.