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In 2022 and for the third consecutive year, Bad Bunny became the most listened to artist on Spotify.
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Currently, on Instagram, TikTok and Twitter, Bad Bunny accumulates approximately 80 million followers.
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According to IFPI data, the streaming global accounted for 65 percent of total music revenue.
The Puerto Rican Bad Bunny continues to talk about with a mysterious message that he published on social networks and because of a particular decision that he made on his Instagram account.
At this point, talking about Bad Bunny is talking about one of the music personalities that have become truly giants in media terms.
Their numbers on Spotify, YouTube and, above all, on social networks, they dictate that, for years, the interpreter of “Me Porto Bonito” is the most listened to and popular artist, at least, in all of Latin America.
And it is that, despite creating great controversies for the lyrics of his songs, the reggaeton has become the dominant music genre of today’s pop scene, which is why we constantly see these artists, among others, leading the popularity charts in various parts of the world.
One of the strategies for these artists to have come this far is, without a doubt, their good management of social networks, places where each one of them has created a very interesting community with their followers.
To mention an example, J Balvin adopted TikTok to launch his latest album, Joséa fact that also served to publicize a new facet of the interpreter of “Mi Gente”.
The case of Bad Bunny is, in short, one of the most striking, because in Instagram, TikTok y Twitter, the reggaetonero add approximately 80 million followersplacing him as one of the most relevant personalities in the industry and in terms of digital marketing.
“They are going to miss me”; Bad Bunny sends a message and this he did with his Instagram
Recently, the Puerto Rican starred in a controversy that caused a stir and also called into question the image that has been built for him by the music industry itself.
After throwing the cell phone of a fan into the sea who, seeing it, took the opportunity to take a photo, the image of the “Bad Bunny” seems to have been declining. In fact, a few days ago, after said event, it was revealed that their numbers on Spotify began to drop..
Now, the name Bad Bunny continues to be a trend on social networks, this time, due to a message he posted on his Twitter account and an apparently blunt decision he made regarding his Instagram account.
“They’re going to miss me”wrote the one from Puerto Rico in his “bio” on Twitter and, to this day, his Instagram account remains private, where he has 44.9 million followers.
Today, the social network owned by Meta has a total of 1.2 billion users globally, ranking third among the most popular networks, below Facebook and, now, TikTok.
However, it is known that in regards to digital marketingBoth Instagram and TikTok are the social networks most used by content creators and/or influencersmaking it clear that video platforms are the ones that capture the attention of brands in the immediate future.