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After having lost 200 thousand subscribers at the beginning of 2022, Netflix confirmed that it will launch a subscription plan with ads.
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So far, platforms like Hulu and HBO Max already have this service, while Netflix and Disney Plus are preparing competition.
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At the moment, Netflix remains the leading platform in the market with more than 200 million subscribers.
It hasn’t been long since Netflix agreed to work on a subscription plan with adsthis as a result of losing 200 thousand users.
Somehow, it seems that it didn’t matter to Netflix to have lost such a number of subscribers, since its numbers still place the platform as the leader in the streaming market.
On the other hand, the competition, which, to tell the truth, is not as close to Netflix as it would like, has had significant growth; Both Disney Plus and HBO Max announced an increase in the number of their subscribers.
The news even came from Reed Hastings, co-CEO of the platform from Los Gatos, California, who through a statement expressed the following:
“Those who have followed Netflix know that I have been against the complexity of and am a big fan of the simplicity of subscription. But as much as I’m a fan of that, I’m more of a fan of consumer choice. And allowing users who would like a lower price and tolerate to get what they want makes a lot of sense.”
This would be the plan with Netflix ads
In other words, it is a fact that Netflix will launch its own subscription plan with ads, just like HBO Max did and Disney Plus is also preparing.
The idea arises as a strategy to recover some of what it lost during the first quarter of this 2022, although, according to some estimates of the platform itself, the figure is expected to increase to two million lost subscribers for the second quarter of year.
Given this, everything indicates that it will be this year when the new Netflix subscription plan arriveswhich will contain ads in its content, but how will it affect users?
Recent information has revealed an idea of how Netflix will introduce on its platform, a system that, according to what has been leaked in some media, would not affect users as much.
And it is that according to what has been reported, Netflix will be pre-roll and post-roll, that is, before and after each content. Of course, these are just rumours, but everything indicates that this would be the plan to follow, especially since a similar proposal would have already been presented to marketing and sector managers.
What about the competition?
At the moment, none of this is confirmed, although it is known that the leading streaming platform has said new subscription plan in mind, which, compared to its competition, would integrate fewer advertisements.
A recent post on The Wall Street Journal revealed that the subscription plan with Disney Plus ads will be very limitedso they are only taken into account four minutes of commercials for every hour of content.
For its part, Hulu has 7.4 minutes of commercials and Peacock has 5 minutes, while HBO Max offers less than 4 minutes for every hour.
In the end, the decision is up to the consumer, but what is clear is that the streaming market is changing, responding to the needs that arise from it and at a time when consumers have other priorities in mind.