2023-10-09 16:50:02
The CEOChief executive officeror executive director.”>1 da Apple, Tim Cookrecently granted a magazine interview Brut. in which he refuted the accusations that Maçã was practicing greenwashing by stating that some of its products are already completely carbon neutral. He also commented behind the scenes of the company and his personal efforts to make the planet a more sustainable place.
The conversation took place in a data center from Apple in Denmark, which is kept running with the help of a series of photovoltaic panels. This, it is worth noting, is the first time that the company has invited someone from the press to visit the facility.
Cook had to answer a controversial question right away: “Do you really think we need a new iPhone every year?” This issue, of course, is linked to the idea that, if the Cupertino giant really wanted to be considered green, reducing the update cycle for its devices would be a good start — thus discouraging unrestrained consumption.
I think having an iPhone every year is great for those people who want it. And what we do is we allow people to change their phones. And then we resell those phones if they’re still working. And if it’s not working, we have ways to take it apart and get the materials to make a new iPhone.
When asked what the iPhone should look like in 20-30 years (if, let’s face it, it even exists), the CEO preferred to give an evasive answer, stating that Apple is a “very secretive” company with its products. However, he does believe that the device will have a much smaller impact on the environment:
I think it will be carbon neutral. I think it will obviously be way ahead of where it currently is, but I wouldn’t want to tell you all our secrets in that regard. I will just say that from an environmental point of view, it will be carbon neutral.
When criticized for using the term “carbon neutral” repeatedly, Cook defended the idea, saying that in Apple’s case it means “taking action” rather than simply investing in cheap and not-so-effective ways to reduce its footprint. of carbon:
I would invite anyone to see how we’re defining this in our business, because what we’re doing is working hard to drastically reduce our footprint and then offsetting whatever’s left with high-quality offsets like managed forests and grasslands that extract atmospheric carbon.
When asked about the accusations of greenwashing — a practice he called “reprehensible” —, Cook listed Apple’s achievements in sustainability in its products as “real proof” of its advances:
The fact that we have drastically reduced air transport to sea transport in the transport footprint. This is an action. The fact that we’re shrinking packaging so that more of this stuff can fit on a pallet. This is a fundamental action. We are eliminating plastics. All of these things are actions we take and they all result in a carbon neutral watch. And by 2030, we will have carbon neutral products at all levels.
Finally, when asked about what he does on a daily basis to contribute to this goal, Cook listed some of his habits:
I drive an electric car. I try to avoid plastics and plastic bottles. I recycle. I compost. All these things I try to do, everything I do, I try my best to do something that has a lower carbon footprint.
The full interview can be seen on this page in video format, which is 5 minutes long.
via 9to5Mac
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