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Tobacco and minors: advertisers resist

by Alexandra Hartman Editor-in-Chief

Opponents of the popular initiative “Yes to the protection of children and young people once morest tobacco “, accepted 56.7% by the people on February 13, have not said their last word. The consultation immediately launched on August 31 by the Federal Council with a view to drafting the message to parliament, KS / CS Communication Switzerland, the umbrella organization for advertisers, indicated that it would resist “resolutely to a radical ban on ” in the context of this procedure. She accuses the government of “going further than the initiative requires”.

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