The Toronto Rock and independent television station CHCH have reached an agreement to broadcast four live National Lacrosse League games to viewers in Hamilton and Halton.
The broadcast partnership expands local access following the team’s 2026 championship run and supports the organization’s push to deepen roots in Hamilton.
Matt Afinec, President and COO of the Toronto Rock, noted the collaborative effort behind the broadcast initiative. “We are extremely grateful to our partners both at CHCH and the NLL as we worked hand-in-hand to bring Rock City Lax Live to life for sports fans in the Hamilton and Halton regions,” Afinec told the Toronto Rock.
The agreement goes beyond the four scheduled broadcasts. It also establishes a marketing arrangement designed to increase the team’s visibility on CHCH and introduce Canada’s national summer sport to new audiences.
Rob Montanaro, VP of Sales for Channel Zero Inc., pointed to the station’s long-standing broadcast history when discussing the expanded collaboration. “CHCH is excited to bring that winning energy directly to our viewers with high-energy lacrosse games on broadcast TV, and extra content to bring new fans into the game this season,” Montanaro told the Toronto Rock.
Watch Rock City Lax Live on CHCH-TV
Additional programming will highlight the team’s community involvement across Hamilton. Rock City Lax Live on CHCH-TV premieres on Saturday, November 28, at 7:00 PM ET, featuring a matchup against the San Diego Seals.
The upcoming season marks the first time a championship banner will be raised in Hamilton at TD Coliseum following the Rock’s seventh NLL title in 2026.
| Date | Opponent | Time (ET) |
|---|---|---|
| Saturday, November 28 | San Diego Seals | 7:00 PM |
| Sunday, January 10 | Halifax Thunderbirds | 1:00 PM |
| Sunday, February 21 | Rochester Knighthawks | 3:00 PM |
| Saturday, March 6 | Georgia Swarm | 7:00 PM |
Viewers can catch the season opener on Saturday, November 28, as the Rock begin their next NLL campaign on local television.
