Torstein Myklebostad Takes the Reins at Historic Ski Manufacturer Madshus
Torstein Myklebostad has stepped in as the new managing director and co-owner of historic ski manufacturer Madshus AS at Biri. The move follows a 17-year tenure as chief executive officer of binding specialist Rottefella AS in Lier, according to reporting published by Drammens Tidende on August 7, 2026.
A Strategic Shift From Lier to Biri
The leadership shift places Myklebostad at the helm of Madshus on his second working day at the factory floor in Biri, shifting industries within the Norwegian winter sports manufacturing sector. Having spent nearly two decades leading Rottefella—a dominant force in Nordic ski bindings—Myklebostad brings deep industry familiarity to Madshus, one of the world’s oldest ski brands.
The operational move bridges two distinct yet complementary pillars of Norwegian cross-country skiing heritage.
While Rottefella specializes in the interface between boot and ski, Madshus handles the physical platform of the ski itself. Myklebostad’s extensive background running a major hardware component manufacturer provides a distinct operational lens as he assumes ownership and executive duties at the Biri production facility.
Industrial Stakes in Nordic Manufacturing
Executive changes within heritage manufacturing entities often signal shifts in product roadmap strategies and market positioning. Madshus, operating out of Innlandet county, maintains a reputation for high-end composite construction and competitive race skis.
Navigating Global Markets and Competition
The transition occurs within a competitive global market where traditional Nordic brands face continuous pressure from advanced materials engineering, automated manufacturing processes, and changing consumer demands.
By stepping into an ownership role alongside his executive duties, Myklebostad anchors his leadership directly to the long-term capital stability of the Biri manufacturer.
The Operational Horizon Ahead
With the transition now underway at the factory floor, attention turns to how Myklebostad will steer Madshus through its next production cycles. The pairing of a seasoned executive with a legacy manufacturing base creates a clear path for operational continuity, even as global sporting goods markets demand tighter supply chain efficiencies and continued material innovation.
