For the ONMT, it is a question of relaunching a dynamic of strong growth with a key and multi-market partner of the Morocco destination, in a context of sustained recovery in tourist activity.
The ONMT is continuing its process of reactivating international markets with leading tour operators. Adil El Fakir, director general of the Office, met on Tuesday Ralph Schiller, CEO of FTI Group, a major retailer in the German-speaking markets. For the ONMT, it is a question of relaunching a dynamic of strong growth with a key and multi-market partner of the Morocco destination, in a context of sustained recovery in tourist activity. “We are continuing our strategy of bringing together the world’s largest tour operators.
FTI is a reference partner that we support in its development strategy in Morocco, especially since its achievements were steadily progressing in the destination, with extremely ambitious development plans, “explains Mr. El Fakir in this sense. . Indeed, FTI is one of the TOs that offers the most potential for Morocco over the next few years, particularly on the German market. The group achieved until 2019 more than 100,000 customers per year on the Morocco destination from the German, French, Swiss and Austrian markets.
This strategic meeting was an opportunity for the two partners to discuss considerable commitments in terms of customer objectives, headquarters and joint communication campaigns in 6 markets (Germany, France, Switzerland, Austria, Netherlands and United Kingdom). -United); and to work on air capacity development plans aimed at doubling the current objectives by 2023-2024, i.e. capacities of more than 200,000 tourists.
As a reminder, the German-speaking markets are considered to be high value-added markets, with a longer average length of stay, a large customer basket and preferences for varied stays, such as tours and road trips.