Toy maker Mattel releases a Barbie doll model with Down syndrome

2023-04-25 15:54:22

Mattel has multiplied, in recent years, the openings to diversify the profile of the famous doll.

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Published on 25/04/2023 17:44

Update on 25/04/2023 17:54

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Toy manufacturer Mattel launched a new model of Barbie doll with Down syndrome on April 25, 2023. (JASON TIDWELL / MATTEL / AFP) — The toy manufacturer Mattel launched, on April 25, 2023, a new model of Barbie doll with Down syndrome. (JASON TIDWELL/MATTEL/AFP)

The toy manufacturer Mattel launched, Tuesday, April 25, a new model of Barbie doll with trisomy 21, with some of the physical traits associated with this genetic anomaly, in partnership with a recognized American association. “Our goal is to allow all children to find themselves in Barbie, but also to encourage them to play with dolls that do not look like them”, Barbie brand manager Lisa McKnight said in a statement.

Designed in collaboration with the National Down Syndrome Society (NDSS), an organization dedicated to people with Down syndrome, this new version of the Barbie series is available online and will go on sale in stores this summer.

The brand claims 175 different models of Barbie

The doll is smaller than the average Barbie, has a longer torso in relation to the rest of her body, smaller ears, a flat nose bridge and almond-shaped eyes, characteristics commonly seen in people with Down syndrome.

After having proposed, for decades and with a few exceptions, a white and blonde Barbie, Mattel has multiplied, in recent years, the openings to diversify the profile of the famous doll. At the beginning of 2016, the Californian company notably launched versions “round”, “small” et “grande” from Barbie. Mattel now claims 175 different models of Barbie. Revenue for Mattel’s doll division fell 9% in 2022, mainly due to slower sales of Barbie and the American Girl and Spirit lines.