2023-06-27 05:27:17
In order to prevent account parasites, the streaming video platform Netflix has taken many actions recently. In addition to launching a cheap monthly fee plan with advertisements in some markets, it is also actively cracking down on the behavior of non-residents sharing accounts around the world. Before almost every time a new measure is introduced, Netflix will select one or two markets to test the reaction and effectiveness, and Canada has recently become the new guinea pig.
Stop the Basic program
According to Canadian media reports, Netflix has stopped providing the basic basic plan of 9.99 Canadian dollars per month in the local area. New users can only choose the basic plan with a monthly fee of 5.99 Canadian dollars, the standard plan of 16.49 Canadian dollars per month or the advanced plan of 20.99 Canadian dollars. . Existing Basic plan users are unaffected, but other plan users cannot switch to the Basic plan.
archyde news programs are more profitable
Some foreign media believe that Netflix is using Canada as an experiment this time, and may make changes in more markets in the future. They also pointed out that the cancellation of the basic plan is to encourage more consumers to choose the plan with ads. Although the monthly fee is relatively cheap, the first quarter of this year US market data from , shows that the $6.99 monthly plan with ads brings in more revenue than the $15.49 standard plan.
source:engadget
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