UGREEN and HoYoverse launched a limited-edition accessory line themed after the Honkai: Star Rail character Yao Guang on June 30, 2026.
Charging accessories have shifted from bundled smartphone inclusions to standalone purchases, leaving a gap for hardware that blends utility with fandom. UGREEN is filling that void by pairing its fast-charging ecosystem with the space-fantasy RPG Honkai: Star Rail.
The Yao Guang Hardware Lineup
The collection centers on Yao Guang, an Arbiter-General in the game known for strategic masterminding
and turning woe into weal
. UGREEN has translated this identity into a suite of five primary products, ranging from magnetic power banks to smart trackers.
| Product | Key Specification | Price |
|---|---|---|
| MagFlow Air Magnetic Power Bank | 10,000mAh / 15W wireless | $89.99 |
| Nexode Pro Power Bank | 10,000mAh / 45W fast charge | $59.99 |
| Nexode Air Charger | 65W GaN fast charging | $36.99 |
| Nexode Retractable USB-C Cable | 100W power delivery | $19.99 |
| FineTrack Mini 2 Tracker | 110dB alert / Apple Find My | $21.99 |
The hardware isn’t just a skin; it incorporates technical features like Thermal Guard temperature control and multi-layer safety protection. For commuters, specifically those in Bangkok using the BTS and MRT networks, the integrated charging cable on the power bank eliminates the need to search through bags for loose cords during a rush-hour battery drop.
Limited Collectible Gift Box and Exclusives
This set bundles the MagFlow Air Magnetic Power Bank, Nexode Air Charger, Nexode Retractable USB-C Cable, and FineTrack Mini 2.
Beyond the tech, the box includes four specific collectibles: a chibi acrylic stand, a tin badge, a holographic ticket, and a power bank pouch. While these items are available as part of the set, they can also be purchased separately for those who do not want the full hardware suite.
Additional incentives include surprise gifts like a Yao Guang phone lanyard and transparent card, which are distributed via individual product purchases or at offline events.
HoYo FEST 2026 and Global Availability
The rollout is a global effort combining online retail with high-visibility physical activations.
In Southeast Asia, the collaboration is anchored by HoYo FEST 2026. From July 30 to August 2, UGREEN operated dedicated booths in Thailand, Vietnam, Malaysia, and the Philippines. In the Philippines, the pop-up booth at One Ayala in Makati featured interactive games and a Yao Guang cosplayer to drive engagement.
Strategic Expansion into Gaming Ecosystems
This partnership marks UGREEN’s second venture with HoYoverse, following a previous collaboration with Genshin Impact. By moving into Honkai: Star Rail, the brand is attempting to transition from a general utility provider to a lifestyle brand for the gaming community.
The strategy is clear: target the “Trailblazer” demographic by providing highly efficient, on-the-go power gear
that matches the mobile-first nature of the game. For UGREEN, which serves over 300 million users in 180 countries, this allows them to capture a niche, high-loyalty market that values aesthetic alignment as much as wattage.
Giveaways and Promotional Windows
To maintain momentum after the initial launch, a limited-time giveaway ran from June 30, 2026, to July 30, 2026. This promotion offered a variety of prizes, including two Yao Guang Gold Collectibles, four Limited Collectible Gift Boxes, and 20 random charging products.
