2024-05-02 12:43:00
The contract for both parties ends on January 31. UMG released a statement on its official website on January 30 (local time). During discussions to renew the contract with TikTok, several issues were raised, including “appropriate compensation for artists and songwriters”, “protecting human artists from the harmful effects of AI generated” and ” the online safety of TikTok users”. » They made it clear that they disagreed on three important issues.
■Excerpt from the Universal Music Group press release
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Universal Music Group (UMG) and TikTok have announced a new multi-sided licensing agreement that provides significant, industry-leading benefits to UMG artists, songwriters and labels. The deal brings UMG’s music to TikTok’s global community of more than 1 billion people.
The agreement is built on a shared commitment to helping UMG artists and songwriters realize their creative and commercial potential and represents a new era of strategic collaboration between the companies. UMG and TikTok will leverage TikTok’s industry-leading technology, marketing and promotional capabilities to improve compensation for UMG’s songwriters and artists, create new promotion and engagement opportunities for their songs, and provide advanced protections around generative AI.
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■Comment from Universal Music Group Chairman and CEO/Sir Lucian Grainge
Our new chapter with TikTok focuses on the value of music, the human primacy of art, and the shared interests of our creative community. We look forward to working with the TikTok team to increase revenue sharing for artists and songwriters, advance music monetization on social media, and revolutionize the way fans interact with each other .
■TikTok・CEO Commentary/Shou Chew
Music is essential to the TikTok ecosystem and we are happy to have found a path forward with UMG. We work with UMG’s incredible artists and songwriters to increase their value and drive discovery and promotion. We are committed to helping them succeed in the TikTok community and deepen their interactions with their fans.
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TikTok fans are eagerly awaiting the return of UMG’s music and are once again enjoying creating videos featuring music from some of the world’s best artists, songwriters and emerging talents.
Under the agreement, the two companies will work together to leverage TikTok’s e-commerce capabilities and realize new monetization opportunities. We will develop a campaign to support UMG artists on a global scale, transcending genres and regions.
TikTok continues to invest in building artist-centric tools to help UMG artists unleash their power on our growing platform. Tools such as Add to Music App functionality, enhanced data and analytics, and ticket sales capabilities will help artists build a global fan base in the TikTok community, as well as provide monetary benefits to artists. At the same time, online security measures for artists and their fans will be strengthened.
TikTok and UMG will collaborate on the development of AI in the music industry, with the aim of protecting human artistic talent and economic benefits for artists and songwriters. TikTok will also work with UMG to provide tools to remove unauthorized AI-generated music from the platform, as well as improve the display of information about artists, songwriters and other works.
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■ Comments from Global Head of Music Business Development on TikTok/Ole Obermann
We are happy to welcome UMG and Universal Music Publishing Group (UMPG) back to TikTok. We look forward to working together to pave the way for deeper connections between artists, creators and fans. We will work together to ensure that AI tools are developed responsibly to protect human creativity and usher in a new era of musical creativity and fan engagement.
Commentary from Michael Nash, Chief Digital Officer and Executive Vice President, Universal Music Group
Forging innovative partnerships with key innovators is essential to UMG’s commitment to fostering an environment in which artists and songwriters thrive. We are delighted to have renewed our relationship with TikTok with significant advancements in business and marketing opportunities and the protection of our leading music industry artists on the TikTok platform. SNS communication, fan interaction, song encounters, and artistic ingenuity are constantly evolving on TikTok, and I see great potential for future collaborations.
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UMG and TikTok are currently working quickly to gradually release UMG artist songs and UMPG-managed songs to TikTok.
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