Universal Pixels, the Hertfordshire-based video and LED rental specialist, is doubling the footprint of its Tring headquarters as it marks its 10th anniversary.
The expansion supports growing international demand for specialized video hardware and engineering, reinforcing the firm’s role in West End, Broadway, and studio productions.
- The Tring facility will double in size to accommodate increased equipment inventory and a growing team.
- The firm maintains a dedicated focus on video infrastructure, avoiding broader production diversification.
- US operations are currently undergoing development to better serve the company’s international client base.
Since its inception in 2016, Universal Pixels has established itself by staying laser-focused on video technology rather than spreading thin across production disciplines. The company has provided technical support for stage productions, including The Lehman Trilogy, Beetlejuice, Mean Girls, and American Psycho. By retaining an exclusive focus on LED display hardware and media server workflows, the firm has carved out a specialized niche in both the theatre and broadcast sectors.
“One of the things that has really helped us over the years is that we’ve stuck to doing video only,” Gareth Jeanne, managing director at Universal Pixels, said. “We are an independent specialist. We focus only on doing video and doing it at a fantastic level, which means we can keep all our expertise around that.”
The company’s growth strategy is not limited to physical space. The firm has expanded from a small operation into an organization employing more than 40 people.
This workforce is central to the company’s ability to manage complex, large-scale video solutions for touring and live events. The expansion in Tring is designed to provide the necessary operational capacity to coordinate this larger team and service an increasing number of international productions.
Phil Mercer, commercial director at Universal Pixels, emphasized the company’s technical strategy during this anniversary phase. “We are prepared to work with new and small manufacturers, which comes with considerable risk, but the reward is seeing the innovation and creative capabilities of equipment that has a benefit beyond cost,” Mercer said.
| Operational Metric | Status / Detail |
|---|---|
| Company Founding | 2016 |
| Current Staffing | Over 40 employees |
| Primary Focus | LED displays, video processing, media servers |
| Facility Expansion | Doubling Tring, UK footprint |
Beyond its technical output, Universal Pixels has formalized its environmental practices through B Corporation certification. It is further supporting regional skills development by acting as a Cornerstone Employer for the Buckinghamshire College Group’s T Level in Media Production, an initiative aimed at training the next generation of industry technicians.
While the company has successfully transitioned from a new entrant to an established international provider, the exact timeline for the completion of the US facility development remains a focal point for future international activity.
