2023-06-21 19:09:00
(Ecofin Agency) – 16 gold records, 3 platinum records… and now a master’s degree in management from HEC Paris. There is at least one good reason why A’salfo has returned to school.
« Are you ready for the show ? A sentence that would have seemed incongruous on the HEC campus, if it hadn’t come out of A’salfo’s mouth. Microphone in hand, the Ivorian “zouglouman” celebrated with music the obtaining of his master’s degree in management, on Saturday June 10th.
The euphoria passed, answer the why. His decision to resume studies, A’salfo (Salif Traoré of his real name), the leader of the Ivorian musical group Magic System, explains it by his commitment to cultural entrepreneurship, in particular with his structure Gaou Productions, a specialized SARL in the production and distribution of musical works, events and the production of shows.
« I didn’t want to be late in this new world, in this digital era, so I opted for HEC Paris because I knew that by taking this master’s, I was going to be able to contribute effectively to the development of cultural industries. and creative ».
This year we had a graduate? special in the ranks of the Executive Master @HECParisExecEd
? Merci ?? @asalfomagic & @MagicSystemOffi for igniting ?the 2023 graduation ceremony #HECgrad23 pic.twitter.com/rR8cnBhhdj
— HEC Paris Business School (@HECParis) June 10, 2023
Because it’s not all about the money. Although access to finance remains a major headache when discussing the strategic development of micro, small and medium-sized enterprises (MSMEs), their success depends on various other factors, among which the management skills of the leader occupy a place. essential. In an increasingly digital world, these skills must also include a good understanding and effective use of digital tools and strategies.
In its 2019 SME and Entrepreneurship Outlook report, the Organization for Economic Co-operation and Development (OECD) identifies 6+1 pillars that support SME performance. In terms of strategic resources, the pillars highlighted are: access to financing; access to skills; access to innovation resources.
«The conditions and barriers to the performance of SMEs and start-ups vary depending on the business environment, market conditions, institutional and regulatory framework, or their access to infrastructure and strategic resources, such as skills, finances, knowledge, data, technology or networks, etc.“, emphasizes the organization.
In the same vein, a study by the National Institute of Statistics (INS) of Cameroon showed that in the local context, the fundamental determinants in the mortality of SMEs are: the size of the company, the diploma of the manager ( or the main promoter) and the legal form of the company.
Faced with this reality, the continent must adapt training models, develop specific teaching modules and take advantage of digitalization in order to promote distance learning and encourage the development of new skills, especially in the digital sphere. Another major challenge facing the continent is the lack of quality business schools. As business and leadership skills are increasingly needed in the growing African business world.
The issue of access to skills is crucial for a continent where SMEs represent 90% of the economic fabric, generate more than 75% of jobs and contribute up to 40% of the regional gross domestic product (GDP).
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#didnt #late #digital #age