The Chinese company, Greenland Technologies Holding Corporation, operating in the field of 100% electric industrial vehicles, signed a distribution agreement with Morocco on January 21, 2021. The Chinese group will be able to introduce and market its machines in Africa, from of the Kingdom.
As part of its strategy to establish itself on the African continent, Greenland Technologies Holding Corporation, a Chinese company manufacturing and marketing electric industrial vehicles, has chosen Morocco as its point of sale in Africa. This is at least what emerges from the company’s information note published on January 21, 2021. This is a distribution agreement that the firm initialed with the authorities, in order to be able to market its products in the Kingdom. . It says the minimum potential market value of the deal is between $5 million and $8.4 million. ” This agreement establishes the Greenland Technologies banner in Africa, a continent in which we plan to expand as we expand our range of electric industrial vehicle products. said Raymond Wang, CEO of the group.
To justify the choice Morocco, as a land of African commercial establishment, the company explains that the Moroccan market is ” advantageous and prepares for the electrification of industrial vehicles. It also highlights the low electricity costs which are $0.116 per kWh compared to those of diesel, which are higher. Note that Greenland intends to establish itself strongly in Africa, starting from Morocco.
Founded in 2006, Greenland Technologies Holding Corporation is a leading developer of quality, innovative solutions in the material handling industry.