[뉴스토마토 김하늬 기자] As expectations grew for Halloween, the first time since the COVID-19 social distancing was lifted, retail prices have started to catch up. Not only fresh food, food, and props, but also parades and performances, pop-up stores and special exhibitions, they are busy focusing on welcoming consumers.
According to the retail industry on the 18th, the industry is welcoming customers through various events for about a month ahead of Halloween Day on the 31st. As it was resumed after 3 years after Corona 19, it seems that they are trying to enjoy the ‘festival’ atmosphere that has returned after a long time by preparing various contents and creating and decorating unique visuals.
As expectations grew for Halloween, the first time since the COVID-19 social distancing was lifted, retail prices have started to catch up. A model and a child are presenting a Halloween special exhibition product at Homeplus Gangseo branch in Deungchon-dong, Seoul on the 17th. (Photo = Homeplus)
From the 20th to the 2nd of next month, Homeplus will hold a special exhibition in various categories such as fresh food, food, party supplies, and cultural center. Various fresh foods such as pumpkin, the symbol of Halloween, paprika, salmon, and lamb shoulder rack are sold at a discount, and a special Halloween course is held at the Cultural Center. Especially on Halloween, we prepared a variety of delicious confectionery in response to the children shouting “Trick or Treat” to get snacks from house to house.
Market Kurly is also holding a special exhibition ‘Sweet Halloween Party’ until the end of this month. Up to 15% discount on over 150 related products, as well as snacks, as well as a variety of food items that cannot be missed at parties are prepared. There are many related items, from wrapping paper to Halloween-inspired packages to costumes that can transform into Snow White and Spider-Man.
Lotte Department Store transforms the department store into a huge Halloween party mecca for about a month with the theme of ‘Super Halloween’. In particular, we plan to create a ‘Super Halloween’ themed visual together with famous British pop artist John Bergerman, and decorate not only the exterior walls of the department store, but also the food hall, entrance gates, and display zones so that you can feel the Halloween party in every corner of the department store.
In addition, Jamsil World Mall is made into a Halloween playground for the MZ generation by planning various performances by actors disguised as Dracula and witches. For children, children’s halls in all department stores are decorated with a Halloween theme, and Halloween events for children are presented at major stores.
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Lotte Department Store transforms the department store into a huge Halloween party mecca for about a month with the theme of ‘Super Halloween’. (Photo = Lotte Department Store)
The food and beverage industry is also busy releasing ‘limited unique menus’ for a period that can only be tasted during the Halloween season, and selling Halloween-concept items targeting home parties. School Food launched a new menu with a horror concept at Lotte World for the Halloween season. This season’s menu is ‘Blood Spicy Pork Cutlet’ and ‘Crunch Blood Beer Combo’.
For Halloween, Dunkin is releasing 4 kinds of Halloween donuts for a limited time, including ‘Jack O’Lantern Field’ using a pumpkin head icon. Dunkin’s ‘Jack O’Lantern Field’ donuts, using the iconic image of Halloween, ‘Jack O’ Lantern’. ‘Jack O Lantern Field’ is a shell donut filled with red blood orange custard filling that adds a Halloween atmosphere to a donut with a Jack O’ Lantern chocolate sign that looks like it’s been dug into a pumpkin.
BBQ also prepares a special Halloween set for the Halloween season, and runs a promotion to present Lotte World Adventure coupons through lottery when ordering through the app. Papa John’s Pizza also has a Halloween pizza. It is a thin pizza with a black olive and pepperoni on the inside after the pumpkin-shaped dough border is tightly wrapped with pepperoni. It draws attention to the fact that it enhances the fun factor with a unique visual that stands out with the pleasant expression of the pumpkin lantern, the representative image of Halloween.
Tom n Toms released Bloody Ghost Tom n Chino and Bloody Vampire Aid for Halloween. In the case of Holly’s, the two new Halloween menu items are ‘Zombie Fondant Strawberry Halicino’ with a striking visual and ‘Double Cheese Fat Caron’ with a cute pumpkin witch. Gongcha released the Halloween Strawberry Chocolate Smoothie, which was reborn as a special menu with a lot of Halloween decorations and emotions.
A distribution industry official said, “The distribution industry has been busy preparing for Halloween, which is the first time after the removal of social distancing. appears to be,” he said.
Reporter Hani Kim [email protected]
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