According to Sputnik news agency, Viettel is the only Vietnamese brand to appear in Brand Finance’s top 500 most valuable brands in the world, ranking at 234th place.
Viettel is also telecom brand the most valuable in Southeast Asia, ranked 17th in the world.
Brand valuation company Brand Finance has just released the Global 500 report in 2023, ranking the 500 most valuable brands in the world. In which, Viettel is the only Vietnamese brand to appear in Brand Finance’s ranking, ranking at 234th place. Accordingly, Viettel continues to be the most valuable telecommunications brand in Southeast Asia, ranked 17th in the world and the only telecommunications brand in Southeast Asia in the top 500.
Another “big player” in the region is Telkom Indonesia, which once ranked 490th in 2022, has left the ranking this year.
Also according to a report by Brand Finance, the e-commerce company Amazon of billionaire Jeff Bezos has become the most valuable brand, surpassing Apple. Amazon took the top spot even though its brand value has dropped 15% this year, from $350.3 billion to $299.3 billion.
Apple has dropped to second place in the world, after its brand value fell 16% to $297.5 billion. This year’s drop in brand value is related to a forecast drop in revenue, caused by disrupted commodity supply chains and a constrained labor market.
[Viettel đạt doanh thu hợp nhất 163,8 nghìn tỷ đồng trong năm 2022]
In total, there are 48 technology brands featured in the ranking, down 2 brands from 50 brands in 2022. The two brands that have just been dropped from the list are Snapchat and Twitter.
Other tech-focused brands also saw a drop in value, including Samsung Group (brand value fell 7% to $99.7 billion), Alibaba.com (down 56% to $10). billion USD), Facebook (down 42% to $59 billion) and WeChat (down 19% to $50.2 billion).
Meanwhile, Instagram (42% increase in brand value to 47.4 billion USD) and LinkedIn (49% increase to 15.5 billion USD) have increased brand value thanks to effective commercialization strategy of services. fruit. Some other brands showing growth include Tesla (up 44% in brand value to $66.2 billion) and BYD (up 57% to $10.1 billion), amid demand electric cars on the rise.
Brand Finance was established in 1996, is the world’s leading independent brand valuation and strategy consulting firm, present in 20 countries and territories. The brand value rankings published by Brand Finance are allowed to be used with tax authorities, audits and in business mergers and acquisitions.
The brand value report also helps to evaluate and build a long-term brand development orientation of the business.
Tho Anh (VNA/Vietnam+)