PCCW’s regional streaming service Viu and Thai streamer TrueVisions Now have launched a content collaboration to bring a curated slate of premium Thai series to audiences across Malaysia, Indonesia, and the Philippines, anchored by a branded zone debuting on August 20.
The Bottom Line
- The Deal: PCCW’s Viu and Thailand’s TrueVisions Now are partnering to export a dedicated block of premium Thai programming across Southeast Asia.
- The Rollout: A dedicated TrueVisions Now branded zone goes live on August 20 in Malaysia, Indonesia, and the Philippines with six launch titles.
- The Milestone: According to showbiz.com, this marks the first time TrueVisions has launched a branded block outside of Thailand.
Expanding the Reach of Thai Content Across Southeast Asia
On August 20, Viu users in Malaysia, Indonesia, and the Philippines will gain access to a dedicated TrueVisions Now branded zone. This agreement marks a notable milestone for True Corporation, as it represents the first time TrueVisions has launched a branded block outside of Thailand.
The initial launch roster features six distinct titles spanning multiple genres, designed to appeal to diverse viewership preferences across the region. According to corporate statements, the catalog is expected to expand over time as the partnership develops.
Inside the Launch Catalog: From Romantic Comedies to Supernatural Thrillers
The six titles hitting the branded zone at launch cover a broad spectrum of storytelling. Leading the comedy slate is A Sample Family, which follows a family faking a picture-perfect life to secure their daughter’s spot in an international school, starring Puak Pongsathorn Jongwilas, Cris Horwang, and Neen Neenara Boonnithipaisit.
For romance fans, the lineup includes Oops! I’m The Concubine, starring Emma Panisara Yang in a narrative about a modern-minded woman transported to a bygone era, alongside My Wife’s Gunslinger God, starring Aom Sushar Manaying and Mew Suppasit Jongcheveevat in a story centered on a gamer entering a one-year contract marriage.
| Title | Genre | Key Cast |
|---|---|---|
| A Sample Family | Comedy | Puak Pongsathorn Jongwilas, Cris Horwang, Neen Neenara Boonnithipaisit |
| Oops! I’m The Concubine | Romantic Comedy | Emma Panisara Yang |
| My Wife’s Gunslinger God | Romance | Aom Sushar Manaying, Mew Suppasit Jongcheveevat |
| The Cops Spy On Stage | Comedy | Nichamon Kham-in, Atchariya Sritha, Somchai Saiuthal |
| Mui Fei The Medium | Horror Drama | Pat Chayanit Chansangavej, Offroad Kantapon Jindataweepol |
| To Love And Cherish | Romance | Thanapat Kawila, Nalinthip Sakulongampai |
Rounding out the initial six-title drop are The Cops Spy On Stage—a comedy about a young cop reopening a case tied to his father’s past, starring Nichamon Kham-in, Atchariya Sritha, and Somchai Saiuthal—and the horror drama Mui Fei The Medium, featuring Pat Chayanit Chansangavej and Offroad Kantapon Jindataweepol. The slate is rounded out by the romance series To Love And Cherish, starring Thanapat Kawila and Nalinthip Sakulongampai.
Executive Perspectives on Regional Growth
Janice Lee, PCCW Media Group & Viu CEO, noted via Showbiz that Thai content continues to resonate strongly with viewers across the region. She stated that the collaboration strengthens Viu’s content offering while expanding opportunities for audiences to discover quality entertainment from across Asia.
Echoing that sentiment, Ongard Prapakamol, Head of TrueVisions and Media at True Corporation, highlighted that the move marks an important step in extending the reach of their catalog beyond domestic borders. Through Viu’s established regional platform, TrueVisions aims to introduce its productions to new audiences while highlighting the growing influence of Thai creative talent throughout Southeast Asia.
