2024-02-24 09:35:03
The fashion world faced another loss on February 23, 2024, local Paris time. France Claude Montana The former designer whose work became one of the most famous designers of the era has passed away at the age of 76. People in the fashion industry mourned his passing with deep sorrow. The story tells of Claude’s journey in the world of fashion. Montana has had its ups and downs. Even his name has disappeared from the current fashion directory. But the greatness of the past makes everyone think back and remember his name forever.
The leather-loving designer was finding his groove in the late 1970s. He seemed to overuse it and was criticized for his fashions’ lack of dimension. Yet it reached a subculture that began following and absorbing Claude’s charms early on. Later, he began to take inspiration from the Futuristic interpretations of the 1970s, analyzing and trying to create fashion dynamics with his outstanding sewing and leather skills. Until Claude’s name gradually rose to prominence. In just a few years, Claude became a top designer that everyone was talking about.
Claude Montana’s unique design using the Power Shoulder silhouette has been dubbed the ‘King of Shoulder Pad’ / Photo: AG Nauta Couture
His style of work truly defined fashion in the 1980s. His use of the ‘Power Shoulder’ was a key characteristic that made Claude a star and earned him the nickname ‘The Power Shoulder’. ‘King of Shoulder Pad’ He has applied neat sewing techniques and combined them with silhouette designs that emphasize the shoulders to create a strong, solid dimension. You can also use a variety of color tones. A harmony between excellent craftsmanship and eye-catching fashion with every element from the pattern structure. Decorative details And what is indispensable is color. In addition, his show also featured a wedding dress at the end of the show. Fashion people of that era always waited for exciting surprises from the Claude show.
Claude Montana presents fashion that stands out with elements of the Power Shoulder combined with meticulous sewing and patterning techniques. along with the selection of color tones that are always outstanding / Photo: The Telegraph
The golden period of the 1980s passed quickly. Fashion trends and powerful shoulders don’t last beyond the decades. Claude has modified the silhouette to reduce the strength in the shoulders. And it’s a slippery slope in life at the same time. From a top designer elevated to the same level as Thierry Mugler, he has been unable to maintain stability, in contrast to the Mugler brand that has grown and gradually evolved. It penetrates to the point where the fashion world cannot live without it. His identity was consumed by changes he could no longer control. The late 1980s were a period that may have defined the designer’s life beyond its ascent.
Haute couture from Lanvin, spring autumn/winter 2024 collection, designed by Claude Montana / Photo: Courtesy of Lanvin
It must be said that the light in Claude’s life did not suddenly dim. His name was still so popular in the 1980s that leading international brands like Dior approached him to head the transition era. But he refused because he wanted the freedom to work in fashion. “I didn’t want to get all that money and go to jail,” Claude said of the tightrope he would have had if he had accepted the top job that year. That position went to Gianfranco Ferré, but he didn’t exactly turn down work from famous brands. In the same year he accepted the position of director of the haute couture line of Lanvin, another leading French fashion house. His work created a name but did not generate any business money. Haute couture work has received praise and awards for two seasons in a row. But it doesn’t create money. Longvin used too much of the money circulating in the system of the haute couture line under his watch. and decided not to renew Claude’s contract to continue creating great work.
Photo of Claude Montana and Wallis Franken by Michael Comte in 1993 / Photo: Vanity Fair
Claude wandered through a period of instability throughout the late 1980s and early 1990s. He was in such disarray that he stepped down as head of his own Ready to Wear line in 1991. He continued to create under the name original brand But only as the person behind making clothes. His life gradually Going to the full descent When he is disappointed with his love life and created a surprise when he announced his marriage to Wallis Franken, a model and personal muse. Because he clearly revealed that he is ‘Homosexual’, this marriage has business interests and a direction to expand the market. The pair had been friends for over 18 years before they tied the knot, but within three years Wallis died of an apparent suicide. Many people think that business marriages are not based on love, causing Claude to not care or fully understand his role in married life. The heaviness of life’s ups and downs doesn’t end here. His brand was in decline until he filed for bankruptcy in 1997, just one year after his ex-wife’s death.
Claude Montana walking out to end the show with a wedding dress that is a highlight that fashion fans always look forward to following / Photo: British Vogue
After that, a group of investors from Paris took over the business and Claude lost all control over his own brand business. Only having the right to design and hold the position of designer for another 10 years after not wanting to deal with business management. This famous designer has returned to present freedom in a way that is not constrained by boundaries once again. He opened additional sub-lines for a younger market. Can open a perfume line and returned to being an inspirational designer again. He is one of the few designers credited in fashion history as a key inspiration for Alexander McQueen and many others. Today his fame and work will live on in the memories of fashion fans around the world. While he was gone, never to return again. Vogue expresses its deepest condolences for his passing with this behind-the-scenes article.
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